The direct selling industry is a fast-paced and dynamic field, where new companies pop up every day while others are going out of business or shutting down their operations altogether.
Let’s look at the top direct selling trends that you should be on the lookout for in 2021. These are some new trends that companies should keep an eye on this year to make sure they're staying ahead of the competition.
Customer-Centric Recognition Program: The future of companies is the customer. A customer-centric company is one that understands and serves the needs of its customers. This program emphasizes the necessity of direct selling companies prioritizing customer sales experience by analyzing the customer-to-distributor ratio.
Female Entrepreneurship: Women's role in entrepreneurship has changed dramatically over the last few decades. The old idea that women can't be entrepreneurs is being turned on its head as female entrepreneurs are thriving across various industries. In the direct selling industry, 14% of CEOs, 16% of top earners, and 8% of founders are women.
Social Selling Programs: The Social Selling Programs have been the backbone of many successful B2B enterprises in recent years. This is because social media is no longer a niche market; nearly half of the world’s population uses it, and more than two-thirds use it every day. For these reasons, direct selling companies are investing heavily in their social selling programs to assist distributors with customer acquisition.
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Knowing your group is the mainstay of developing your business. In products, content or approach, each group has diverse attitudes. Knowing the right approach will take your business to new dimensions.
Look at the diverse age groups in #directselling and the statistics they deliver is pretty exciting!!!
Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).
Similarly, when it comes to training their sales force for direct sales, business managers cannot...
The counter cyclical nature of the direct selling industry helped it to battle the negatives of the pandemic. Thus evolving into a positive 2021, direct selling companies are looking forward to centralizing their focus on the consumer. Consumer attitude in direct selling (https://www.epixelmlmsoftware.com/blog/dsa-study-on-consumer-attitude ) played a pivotal role throughout 2020. And when the bell rang for 2021, the direct selling companies understood the weight of the situation and what the whole of the industry and its consumer force is focussed...
5.1 million people found entrepreneurship opportunities in the direct selling industry.
Among the 5.1 million, those who successfully stand apart, that too for years together, is a real accomplishment. Getting far ahead in the direct selling career needs hard work, determination, and commitment.
The shift that occurred in connection with the pandemic also saw changes in shopping behaviors with people inside their homes ravishing their shopping spree online. SCORE ran a survey across shoppers to identify the shopping patterns and the general attitude in the shopping shift.