The direct selling industry is a fast-paced and dynamic field, where new companies pop up every day while others are going out of business or shutting down their operations altogether.
Let’s look at the top direct selling trends that you should be on the lookout for in 2021. These are some new trends that companies should keep an eye on this year to make sure they're staying ahead of the competition.
Customer-Centric Recognition Program: The future of companies is the customer. A customer-centric company is one that understands and serves the needs of its customers. This program emphasizes the necessity of direct selling companies prioritizing customer sales experience by analyzing the customer-to-distributor ratio.
Female Entrepreneurship: Women's role in entrepreneurship has changed dramatically over the last few decades. The old idea that women can't be entrepreneurs is being turned on its head as female entrepreneurs are thriving across various industries. In the direct selling industry, 14% of CEOs, 16% of top earners, and 8% of founders are women.
Social Selling Programs: The Social Selling Programs have been the backbone of many successful B2B enterprises in recent years. This is because social media is no longer a niche market; nearly half of the world’s population uses it, and more than two-thirds use it every day. For these reasons, direct selling companies are investing heavily in their social selling programs to assist distributors with customer acquisition.