Sajin Rajan, Co-founder, and Director at Epixel solutions is an enthusiastic business professional with 10+ years of experience in software development.
CFO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
In the COVID-19 pandemic era, there was a significant global market slowdown. This is when many direct selling organizations realized that they need to change their business approach if they want to stay in business. They found out that a customer-centric approach (https://www.epixelmlmsoftware.com/blog/customer-centricity-in-direct-selling ) will put them back in business and help them recover from the economic downturn.
The Direct Selling ( https://www.thebalancesmb.com/what-is-direct-selling-1794391 ) industry has been evolving since its inception. With the new approach towards business, we take a look at how customer-centricity will be at the forefront of the business model and why it is important. Direct selling is not just about signing people up for your product or service anymore. It's also about providing them with top-notch service and ensuring that they are satisfied with their purchase from you as well as having an opportunity to promote your products.
Customers are the most important stakeholders in any business. They define the company’s future, its financial performance, and also its growth. In a competitive market environment, customer-centricity is key to success as customers want to be treated with respect and understanding while businesses need them for survival. Businesses that successfully understand their customers' needs, anticipate changes in customer behavior, and adopt new technologies have an edge over others because they deliver on what customers expect from them. It is essential for a business to have customer centricity as their organizational culture. It can help the company in different ways and should be monitored so that they can focus on their customers’ needs. If a company's products or services cost less in monetary, time, and effort from the customers, then this will attract them to your business.
Direct selling news has recently launched a customer-centric recognition program that honored companies for leading a sustainable, customer-centric approach towards the direct selling industry. The customer-centric companies were categorized into platinum and gold categories. These companies were honored by the DSN by analyzing the customer-distributor ratio.
3651 S Lindell Rd Suite D1050, Las Vegas, NV 89103, UNITED STATES
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Owning an IT company with 100+ employees was a dream. With strong determination and planning, the dream has become a reality with Epixel Solutions.
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Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).
Similarly, when it comes to training their sales force for direct sales, business managers cannot...
Network marketing is a successful business model that is built upon independent distributors and together with their effort, your business can reach the next levels. Many network marketing companies today are so focused on their products and services that they forget about the most important thing in their business: people. Without motivated, happy distributors, a company cannot succeed. Building a team in network marketing is difficult. There are so many different personalities and people that need to be managed. This...
Direct selling digs deeper into the root of your personality brewing and transforming it into a more vibrant one. The opportunities in direct selling are such that the moment you become a direct seller, the more open your outlook becomes towards life, society and your inner self.
5.1 million people found entrepreneurship opportunities in the direct selling industry.
Among the 5.1 million, those who successfully stand apart, that too for years together, is a real accomplishment. Getting far ahead in the direct selling career needs hard work, determination, and commitment.
Direct selling news has recently announced the winners in the global celebration 2021 event. This event is considered to be the biggest industry recognition event (https://www.epixelmlmsoftware.com/industry-news/dsn-global-celebration-2021 ) in the direct selling industry. Many personalities and direct selling companies were honored at this event. Mainly the winners were appreciated in four categories-Global 100 List, Bravo Awards, Direct Selling Legends, and Best places to work.
Some of the most successful organizations have built their success on both customer and community support. Quantum...
