Sajin Rajan, Co-founder, and Director at Epixel solutions is an enthusiastic business professional with 10+ years of experience in software development.
CFO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
In the COVID-19 pandemic era, there was a significant global market slowdown. This is when many direct selling organizations realized that they need to change their business approach if they want to stay in business. They found out that a customer-centric approach (https://www.epixelmlmsoftware.com/blog/customer-centricity-in-direct-selling ) will put them back in business and help them recover from the economic downturn.
The Direct Selling ( https://www.thebalancesmb.com/what-is-direct-selling-1794391 ) industry has been evolving since its inception. With the new approach towards business, we take a look at how customer-centricity will be at the forefront of the business model and why it is important. Direct selling is not just about signing people up for your product or service anymore. It's also about providing them with top-notch service and ensuring that they are satisfied with their purchase from you as well as having an opportunity to promote your products.
Customers are the most important stakeholders in any business. They define the company’s future, its financial performance, and also its growth. In a competitive market environment, customer-centricity is key to success as customers want to be treated with respect and understanding while businesses need them for survival. Businesses that successfully understand their customers' needs, anticipate changes in customer behavior, and adopt new technologies have an edge over others because they deliver on what customers expect from them. It is essential for a business to have customer centricity as their organizational culture. It can help the company in different ways and should be monitored so that they can focus on their customers’ needs. If a company's products or services cost less in monetary, time, and effort from the customers, then this will attract them to your business.
Direct selling news has recently launched a customer-centric recognition program that honored companies for leading a sustainable, customer-centric approach towards the direct selling industry. The customer-centric companies were categorized into platinum and gold categories. These companies were honored by the DSN by analyzing the customer-distributor ratio.
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Owning an IT company with 100+ employees was a dream. With strong determination and planning, the dream has become a reality with Epixel Solutions.
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The counter cyclical nature of the direct selling industry helped it to battle the negatives of the pandemic. Thus evolving into a positive 2021, direct selling companies are looking forward to centralizing their focus on the consumer. Consumer attitude in direct selling (https://www.epixelmlmsoftware.com/blog/dsa-study-on-consumer-attitude ) played a pivotal role throughout 2020. And when the bell rang for 2021, the direct selling companies understood the weight of the situation and what the whole of the industry and its consumer force is focussed...
How huge is your workforce? How are you planning to rebuild your salesforce?
Got ideas?
Take a look at the top 10 direct selling companies listed according to the size of their workforce. It would have taken years of experience and research for the companies to build and retain.
Facts like these are a credible source of knowledge that adds essence to your industry experience. Interested in more?
The shift that occurred in connection with the pandemic also saw changes in shopping behaviors with people inside their homes ravishing their shopping spree online. SCORE ran a survey across shoppers to identify the shopping patterns and the general attitude in the shopping shift.
Network marketing, the popular direct selling model, with a larger part of companies using the eCommerce model to market their products, this survey brings forth insights to watch out for ( https://www.epixelmlmsoftware.com/blog/network-marketing-industry-2020 ). 53% expressed their opinion...
Scams happen in every industry. People who look for an easy way to reach success are likely to turn every business into a scam. They will be ignorant about what will be the consequences of their actions.
