Direct selling companies are an old, yet surprisingly new industry. The ability to serve customers without the compromises of a traditional retail store is what sets direct sellers apart from their brick and mortar counterparts. However, it is not just that basic customer service that has been expanded with new technology. Today's entrepreneurs in this space have unprecedented opportunities to provide their customers with personalized services like never before all while avoiding many of the limitations inherent in other channels.

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Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).

Similarly, when it comes to training their sales force for direct sales, business managers cannot...

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The way that direct selling businesses attract and convert leads has changed over the years. It's no longer about sending a sales team on the road to meet with prospects face-to-face. Instead, it's all about using new technology to draw in potential customers. Lead generation is the process of capturing the interest of people in a product nurturing them and converting it into a customer. Distributors also play a vital role in attracting new customers. With this approach, direct selling...

The shift that occurred in connection with the pandemic also saw changes in shopping behaviors with people inside their homes ravishing their shopping spree online. SCORE ran a survey across shoppers to identify the shopping patterns and the general attitude in the shopping shift.

Network marketing, the popular direct selling model, with a larger part of companies using the eCommerce model to market their products, this survey brings forth insights to watch out for ( https://www.epixelmlmsoftware.com/blog/network-marketing-industry-2020 ). 53% expressed their opinion...

Technology has revamped the direct selling space with new ways to interact, purchase and learn. With a new way of shopping option - online shopping - that came with technology, the direct selling business model ( https://en.wikipedia.org/wiki/Direct_selling ) is seeing a lot of opportunities. Technology can help the direct selling industry in bridging the gap between people.

A Direct Selling Education Foundation (DSeF) study found that the use of technology in your direct selling business enhances your business capabilities (...