Sajin Rajan

The counter cyclical nature of the direct selling industry helped it to battle the negatives of the pandemic. Thus evolving into a positive 2021, direct selling companies are looking forward to centralizing their focus on the consumer. Consumer attitude in direct selling (https://www.epixelmlmsoftware.com/blog/dsa-study-on-consumer-attitude ) played a pivotal role throughout 2020. And when the bell rang for 2021, the direct selling companies understood the weight of the situation and what the whole of the industry and its consumer force is focussed on.

DSA study noted a trend in the U.S. which shows that the perceptions of direct selling consumers remains constant at 80% for the past ten years. It also identified that the positive appeal showcased by consumers attributes particularly to two main reasons - the personalized service that the direct sellers provide and the way they support small businesses. The former has evolved as the 2021 trend in direct selling.

Direct Selling News’ initiative, Customer-Centric Recognition Program (https://www.directsellingnews.com/ccr ), is yet another initiative to underline the trend. DSN identifies direct selling companies based on their customer to distributor ratio and has announced their first CCR companies list in the gold and platinum category. When DSN took it this way, DSSRC (https://bbbprograms.org/programs/all-programs/dssrc ) rolled out their part in building a customer-centric image for the industry through their guidance on earnings claims. The earnings claims outline conflicting claims a direct selling companies’ salesforce makes in their customer acquisition process. It brings forth self regulatory standards for the companies and their salesforce to follow in order to save themselves from the prying eyes of regulatory agencies.

Responsible organizations are doing it their way. What are you planning? For every plan you make, there is one thing to keep in mind. Your Customer and your customer alone.