Sajin Rajan, Co-founder, and Director at Epixel solutions is an enthusiastic business professional with 10+ years of experience in software development.
CFO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).
Similarly, when it comes to training their sales force for direct sales, business managers cannot pitch claims like, ‘this would be the best option to earn unlimited income' or ‘the route to financial freedom'. It is vital to abide by a specific code of ethics regarding direct selling and train your company's sales force to do the same. Lately, FTC and other regulatory bodies are giving more focus in the direct selling industry to stop such false claims. ( https://www.ftc.gov/news-events/press-releases/2020/04/ftc-sends-warning-letters-multi-level-marketers-regarding-health )
The guidelines are also essential to ensure that your company does not run into any conflict with the DSSRC. Additionally, it will ensure your customers do not become dissatisfied with your products and services. When you stay within guidelines, you ensure that your company's brand value improves. It helps improve the image of your firm and lends greater credibility to your firm. Thus, staying within guidelines as designed by the DSSRC can be beneficial for your company's direct sales personnel and your enterprise as a whole.
3651 S Lindell Rd Suite D1050, Las Vegas, NV 89103, UNITED STATES
Always Open
About
Owning an IT company with 100+ employees was a dream. With strong determination and planning, the dream has become a reality with Epixel Solutions.
Our flagship product, Epixel MLM software, became More
18 out of the top 50 direct selling companies have surpassed $100 million year-on-year revenue in 2020.
However, outgrowing their competitors was not a cakewalk for them. Neither did it involve rocket science. It was just a matter of pure passion, resilience, and hard work.
Are you customer-centric? Or product-centric?
If you are keen on your customers, then this version will suit your needs.
The updated #mobileapp comes with features focused on customer growth powered by AI. The updated version with predictive analytics introduces new insightful dashboard metrics and powerful #cms.
Direct selling digs deeper into the root of your personality brewing and transforming it into a more vibrant one. The opportunities in direct selling are such that the moment you become a direct seller, the more open your outlook becomes towards life, society and your inner self.
The counter cyclical nature of the direct selling industry helped it to battle the negatives of the pandemic. Thus evolving into a positive 2021, direct selling companies are looking forward to centralizing their focus on the consumer. Consumer attitude in direct selling (https://www.epixelmlmsoftware.com/blog/dsa-study-on-consumer-attitude ) played a pivotal role throughout 2020. And when the bell rang for 2021, the direct selling companies understood the weight of the situation and what the whole of the industry and its consumer force is focussed...
