Sajin Rajan, Co-founder, and Director at Epixel solutions is an enthusiastic business professional with 10+ years of experience in software development.
CFO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).
Similarly, when it comes to training their sales force for direct sales, business managers cannot pitch claims like, ‘this would be the best option to earn unlimited income' or ‘the route to financial freedom'. It is vital to abide by a specific code of ethics regarding direct selling and train your company's sales force to do the same. Lately, FTC and other regulatory bodies are giving more focus in the direct selling industry to stop such false claims. ( https://www.ftc.gov/news-events/press-releases/2020/04/ftc-sends-warning-letters-multi-level-marketers-regarding-health )
The guidelines are also essential to ensure that your company does not run into any conflict with the DSSRC. Additionally, it will ensure your customers do not become dissatisfied with your products and services. When you stay within guidelines, you ensure that your company's brand value improves. It helps improve the image of your firm and lends greater credibility to your firm. Thus, staying within guidelines as designed by the DSSRC can be beneficial for your company's direct sales personnel and your enterprise as a whole.
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Owning an IT company with 100+ employees was a dream. With strong determination and planning, the dream has become a reality with Epixel Solutions.
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Knowledge establishes a strong foundation for you to establish yourself. #DirectSelling is a huge domain with unexplored and unending technological possibilities. Whether a newbie or a veteran in the industry, you still might have missed on something that really needs your attention. Something you didn’t know or something you might have overlooked.
Do not let ignorance hinder your growth. Illuminate your knowledge and enhance your direct selling experience with extensively researched and presented articles about the trends over time and the technological transformation in the direct selling industry.
18 out of the top 50 direct selling companies have surpassed $100 million year-on-year revenue in 2020.
However, outgrowing their competitors was not a cakewalk for them. Neither did it involve rocket science. It was just a matter of pure passion, resilience, and hard work.
Technology has revamped the direct selling space with new ways to interact, purchase and learn. With a new way of shopping option - online shopping - that came with technology, the direct selling business model ( https://en.wikipedia.org/wiki/Direct_selling ) is seeing a lot of opportunities. Technology can help the direct selling industry in bridging the gap between people.
A Direct Selling Education Foundation (DSeF) study found that the use of technology in your direct selling business enhances your business capabilities (...
The counter cyclical nature of the direct selling industry helped it to battle the negatives of the pandemic. Thus evolving into a positive 2021, direct selling companies are looking forward to centralizing their focus on the consumer. Consumer attitude in direct selling (https://www.epixelmlmsoftware.com/blog/dsa-study-on-consumer-attitude ) played a pivotal role throughout 2020. And when the bell rang for 2021, the direct selling companies understood the weight of the situation and what the whole of the industry and its consumer force is focussed...
Scams happen in every industry. People who look for an easy way to reach success are likely to turn every business into a scam. They will be ignorant about what will be the consequences of their actions.
