The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Wouldn’t it be fantastic to get them without spending a fortune chasing down the latest digital marketing strategies?
But avoid getting drowned out by other law firms that are all clamoring for the same client, and trying to differentiate your firm isn’t easy.
If it were, every law firm would be generating 8-figures- and you wouldn’t be reading this blog- you’d be in Fiji sipping cocktails-
Getting more cases doesn’t have to be a mystery or elusive objective. And your size or marketing budget is irrelevant.
One of the BEST and most timeless marketing strategies for any smart law firm owner is nurturing and orchestrating Referrals from existing clients.
Here’s the BIG MYTH– If I provide exceptional results for my client and they’re happy with my firm, they will automatically refer their friends and family to me whenever they need representation.
Sounds great. But it’s dead wrong.
Life gets in the way. People forget the lucrative settlement you got for them. They forget how hard you worked to resolve their liens and put more money in their pockets. They forget how many times your case managers talked with them and made time to listen to their frustrations with the legal process. They just forget – unless you take active steps to NURTURE these relationships.
The lawyers who figure this simple concept out and take systematic steps to increase their referrals will realize a steady stream of new cases every month.
Nurturing your past clients just means staying in contact with them so that you create “top of mind” awareness.
Send cards on their birthdays.
Send greeting cards at various holidays throughout the year.
Send out a short white paper or digital newsletter every month or two.
Send texts or emails periodically-
Just stay in touch. It’s that simple.
But that’s not the only way to start signing more referral cases- Where the real value is, and where the real opportunity is- and where you have a chance for actual control- is the ORCHESTRATED REFERRAL.
What is an orchestrated referral? This occurs when you ask for and receive a very specific type of referral.
Yes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any business, including law firms. If you are a law firm owner and want to dominate your market, this latest data is almost – and in some cases, MORE important than amassing Online Reviews. In fact, I’d say this...
Most lawyers have no idea that they should be creating a niche practice, much less how to make it happen. But this will get you way ahead of the curve and can begin reaping the benefits that law firms who have leveraged a niche market are enjoying now. Increased Revenue. Market Domination. Higher Value Cases.
The broadcast is now starting. All attendees are in listen only mode. Well, hello everyone. This is Ken Hardison and welcome to another monthly Pyrmont webinar....
Since 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a perfect landing page is the most important element.
Law firm landing pages are personalized web pages created for your online advertising campaigns. These pages are specifically created to help generate leads, sales, conversions, or make the visitor take...
Law Firm Outsourcing with Virtual Assistants is a hot topic in 2022 for law firm owners all across the country. Some lawyers swear by it while others shun the idea altogether. Is Virtual Assistant outsourcing right for your firm?
First – let’s start with the misnomer – Virtual Assistants aren’t limited to off-site legal assistants.
The term encompasses any off-site or offshore contractors hired to provide services for your firm that had traditionally been performed in-house. This could include a litany of activities, from answering the phones, handling intake screening, medical records retrieval, or even traditional paralegal and attorney services such as case prep, drafting or responding to discovery, drafting documents, and performing legal research.
Buying a Law Firm is Law Firm Growth on Steroids. And Selling your Law Firm can be your Perfect Exit Strategy-
But Growth by Acquisition can be tricky business – Making this strategy work is all about picking the right firm, at the right time, at the right price and going about the purchase the right way.
In Part 1 of this 2-Part Series on Buying and Selling Law Firms, I introduced the concept of Law Firm Growth by Acquisition – including...
We all have unique abilities, including both strengths as well as weaknesses. One of the biggest keys to success is learning to focus your time, energy, and efforts on developing and using your strengths.
Stop trying to focus on developing your weaknesses. Now I’m all about self-improvement, don’t get me wrong. But, when it comes to growing your law firm, you need to shift your mindset. Spend more of your precious time leveraging your strengths than trying to improve your weaknesses....
