The last few years have been crazy, haven’t they?



And law firm owners – like business owners all across the globe, have become forcibly versed in the “Pandemic Pivot.” Never before has the sink-or-swim mentality been more relevant or necessary for law firm viability. For almost two years, it has been “Pivot, or Perish,” in steroid mode.



A few weeks ago, I attended the PILMMA Super Summit in Washington DC. The Summit was originally slated for the Ritz Carlton Hotel in New Orleans. But between Pandemic numbers soaring in Louisiana and the convergence of Hurricane Ida’s fury in a head-on trajectory for the Big Easy – PILMMA pivoted to DC for its yearly Legal Marketing and Management Super Summit.





Thus, I found myself in the nation’s capital (walking the same streets as the angry mob that had stormed the capital earlier this year – but THAT’s a story beyond the scope of this blog, definitely.)



Back to the story…Whenever I’m attending a Legal Conference – especially PILMMA’s Super Summit, I can’t help but feel the excitement and expectation in the air. It’s almost palpable. I’ll be honest here – At least for me, there is a special magic when one is surrounded with your “tribe”- a host of like-minded lawyers. There’s the inside jokes and jargon and the shared challenges that are universal to business owners everywhere but with unique twists respective to law firm owners. At the Summit, we’re a club of our own, with each attendee there for the same purpose; to gain the cutting-edged secrets that will enable them to reach their ideal clients, stand out from the masses of other law firms in their markets, and sign MORE CASES.
Read More: https://www.pilmma.org/blog/its-the-end-of-the-world-as-we-know-it-post-pandemic-law-firm/