The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or ones) made the connection and motivated the client to make contact. And equally important, if multiple touchpoints, in which order.
Successful law firms and smart marketing do not happen magically, nor or overnight. As a skilled team of media veterans, experienced in both online and offline media tactics, every component plays a role in getting law firm clients to take action. It’s that objective strategy and experience, balanced across all media channels, that begs the above questions to be brought to the table and addressed. When all cylinders are firing in perfect harmony, the team at Morgan & Co. sees with clarity which media channels (or combination of) are driving clients to the firm, and at what cost. Not until that point can a law firm grow, capture market share and realize its full potential as a marketer.
A list you can copy can be found here and here, or to learn more about Morgan & Co. please visit our website.
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Essential questions to lower your firm’s cost per case
Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to this special webinar, hosted by Peloma. The powerful, innovative legal marketing and management association. Today’s webinar is the seventh in our coronavirus survival webinar series. Today’s topic is the heart of marketing during COVID-19 joining pillar, president and founder, Ken Hardison, who is also serving as this afternoon’s moderator are Jason Melton,
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So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
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