PILMMA-Law Marketing

We’ve long known the benefits of affirmation and appreciation. Who doesn’t like hearing that they’ve done a good job or that the work they are doing matters? The more we feel appreciated, acknowledged, and affirmed, the happier we are and the harder most of us work to do a good job. It’s human nature. It starts when we can barely walk, proceeds through our school-age years, and continues throughout our adult life. In our personal lives, we readily recognize how our mood and motivation improves when our spouse shows they appreciate the work we’ve done at home or for our family. We see how well our children respond when they are praised for doing a good job at their chores or studies.

Just as in our personal relationships, affirmation works wonders in the business setting, too. When our staffs feel appreciated and affirmed, they are much more apt to go that extra mile to do their best work. When we show that we value their insights and welcome their ideas, they are more likely to feel vested in what we are trying to accomplish. Feeling affirmed not only boosts our confidence and self-worth but causes most of us to push even harder. Your staff and associate attorneys are no different.

Being grateful for your staff and showing it in meaningful ways, both big and small, can transform your firm. Taking action to create a firm culture of gratitude and affirmation can be a powerful catalyst that takes your firm to an entirely new level. Productivity can increase, stressful environments can dissipate, and morale improves. And when your employees are happy, guess what? Your clients will be happier too. It’s a domino effect.

If they aren’t getting it from us, we cannot expect our employees to show our clients kindness, respect, empathy, and appreciation. As Ken Hardison, Personal Injury Lawyers Marketing and Management’s (PILMMA) President puts it, “If you want your employees to be good to your clients, you need to be good to your employees, first. If you want your clients happy, you need to make your employees happy first.”
Read More: https://www.pilmma.org/blog/law-firm-marketing-management-and-culture-foster-a-culture-of-gratitude/