Richard Cadbury had a brilliant idea- to create a heart-shaped box, embellished with images of Cupid and filled with his company’s new eating chocolates. He even marketed these boxes as having a dual purpose; Eat the delicious chocolates and reuse the beautifully embellished boxes to hold momentous and such.

The Valentines Chocolate Box was born.

There is no question that Richard Cadbury was an amazing entrepreneur and marketer. He leveraged what he had (an overabundance of cocoa) and turned it into a major stream of income- He also recognized and seized upon a phenomenal marketing opportunity.

You can do the same in your law firm!

While you do not have an overabundance of cocoa butter, you have something just as sweet.

You have your clients and former clients. Are you taking advantage of this precious resource?

Are you mining your existing cases for worker’s comp, products liability, or mass tort opportunities?

Are you leveraging your existing and former client relationships by creating Referral systems – with Client Advisory boards, newsletters, handwritten cards, schwag, and email drip campaigns?

You have so much potential- a hidden gold mine right in your own firm! You have the ability to transform your business by creating streams of additional cases and income. Are you Taking Action?

Are you actively looking for Opportunities to grow your law firm?

For example- there are more Bikers on the road than ever before- Are you taking advantage of this golden marketing opportunity- by joining NAMIL (National Association of Motorcycle Injury Lawyers)– or attending their big upcoming conference in Las Vegas Feb. 23-24, 2022?

Have you signed up for PILMMA’s 2022 Legal Marketing & Management Association’s SUPER SUMMMIT in New ORLEANS, at the Ritz Carlton, June 27-29, 2022?


Have you thought about joining a Mastermind group for Law Firm Owners, so you can be inundated with the strategies other successful lawyers are using right now to increase their streams of income and grow their firms?

While you may not be able to create and patent Valentines Chocolates- you can transform your law firm- and increase your Marketing Power and Expertise.

You have the opportunity, and you have the ability. So why not commit to Getting it done in 2022?

Read More: https://www.pilmma.org/blog/ode-to-law-firm-marketing-and-chocolate-a-valentine-for-law-firm-owners/