Most lawyers have no idea that they should be creating a niche practice, much less how to make it happen. But this will get you way ahead of the curve and can begin reaping the benefits that law firms who have leveraged a niche market are enjoying now. Increased Revenue. Market Domination. Higher Value Cases.


The broadcast is now starting. All attendees are in listen only mode. Well, hello everyone. This is Ken Hardison and welcome to another monthly Pyrmont webinar. And today we’re going to talk about something that I’ve never really delved into before and call it riches in niches. Um, here’s what I’m seeing. A lot of you’re probably 80% of our listeners probably are doing car accidents and that’s what they want to do.

Uh, but in a zeal to try to acquire as many classes as possible. Okay. They try to serve the widest market possible is what I’m saying is I know that we’ve got mastermind members. I know we’ve got gold members and I let her some people in here that are not members, but you try to be everything to everybody. And, uh,

that’s good and that’s bad, but it’s really as bad because, uh, then you’re really not standing yourself out. You’re not, you don’t have any uniqueness and you don’t feel that you can say in many stakes that you’re a specialist. You can be board certified. Of course. Yeah. You want to, I think with the growing competition and just all of access,

I was on like a consult last week and one this week and all they wanted with car wrecks in a, and here’s the problem. And I see this in our mastermind and everywhere, the competition for these corporate cases, uh, or getting more and more costly. What I mean by that is the cost per case acquisition cost is going up dramatically. That’s what pay-per-click,

that’s what TV, uh, S with everything. So there’s two ways to look at this. One thing is if you kind of, well, I am unique and I am niche. I’m doing nothing, but car Ricks, then maybe you need to sub ditch. And we’re going to talk about this today. Um, in ways you can do it and then maybe do one sub niche that didn’t really dominate your market.
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