The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us to the heart of what effective marketing and advertising mean for your law firm – the goal is to get noticed.
The bad news when it comes to choosing which marketing and advertising strategy is best for your law firm is, and I hear lawyers say this A LOT to their own clients, “it depends.”
As a former law firm marketing director, and now as a content strategist here at Consultwebs, I’ve experienced both sides of the legal marketing dilemma. Here are my five tips on building awareness for your law firm:
(1.) Discover what your brand is.
Everyone thinks they know what their law firm’s brand is, and I hate to tell you, you probably don’t. Your brand is not a logo. Your brand is not the slogans you came up with in a meeting with shareholders. Your brand isn’t based on your love of tigers, sharks, or bulldogs, and it isn’t what you “stand for.”
Your actual brand is defined by the client experience at your firm.
Your brand is what your clients say about your firm.
Every lawyer knows the importance of word-of-mouth referrals. Indeed, they are cited as the number one driver of new business.
However, very few lawyers do the necessary work to capture what those mouths are actually saying. Why did they refer you specifically? What was it about the experience at your firm in particular that made the referral feel necessary?
We all have unique abilities, including both strengths as well as weaknesses. One of the biggest keys to success is learning to focus your time, energy, and efforts on developing and using your strengths.
Stop trying to focus on developing your weaknesses. Now I’m all about self-improvement, don’t get me wrong. But, when it comes to growing your law firm, you need to shift your mindset. Spend more of your precious time leveraging your strengths than trying to improve your weaknesses....
Some Law Firm Growth Strategies are not for the faint at heart – but bold moves can yield huge returns – especially when it comes to Law Firm Growth by Acquisition.
Here’s what we know right now: There’s never been an easier time to obtain equity or SBA Fund Financing for law firm acquisitions than today. In years past, these companies perceived law firms as too risky – or speculative to value. Not so in 2022. More available cash means growing...
When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose...
Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to this special webinar, hosted by Peloma. The powerful, innovative legal marketing and management association. Today’s webinar is the seventh in our coronavirus survival webinar series. Today’s topic is the heart of marketing during COVID-19 joining pillar, president and founder, Ken Hardison, who is also serving as this afternoon’s moderator are Jason Melton,
Justin lovely, and Leshanna council Rogers, a few items before I turn...
Since 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a perfect landing page is the most important element.
Law firm landing pages are personalized web pages created for your online advertising campaigns. These pages are specifically created to help generate leads, sales, conversions, or make the visitor take...
