The mobile customer journey refers to the journey that the customer takes when they become a mobile customer. It includes the customer’s end-to-end experience with your company and covers the entire customer journey, from identifying the problem to serving the customer solution. It encompasses the customer touch points at each step, such as the website, email, direct mail, and mobile.
e-CENS is a group of data scientists, analysts, technologists, and strategists that has gained recognition on a global scale. We have more than 15 years of expertise working with top international brands More
Still working to determine massive data in digital banking KPIs. everyone clearly knows that banks operate differently now a days. and digital banking is set off more and more main in approach and control our money on a daily basis. There are some important KPIs for digital banking: Average session duration, Cost per lead and many more. Remember that quality metrics (QMs) for digital banking should not be confused with digital banking KPIs. To learn more about how our consultants can help you create the ideal data analytics framework for your needs, get in touch with e-CENS right away. https://e-cens.com/essential-digital-banking-kpis/
In order to provide you with a more dependable and interesting income channel, mobile app analytics service provides clear visibility into how your users try, embrace, use, and leave their journeys within your mobile app. More than 80% of retail has shifted online, and 72–77% of users now prefer applications to websites because of its clear cut results.
Within your mobile app, e-CENS provides Software as a Service analytics. In order to collect user and app-specific data, our Mobile Analytics as a Service interfaces with your current mobile platform.
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The e-CENS mobile customer journey platform is a suite of products that make it easy for brands to engage their customers wherever they are, in the moment, across multiple channels and devices. e-CENS combines behavior-driven marketing and predictive analytics to help brands create personalized experiences for their customers and drive higher conversion rates. The platform uses artificial intelligence and machine learning to predict a customer’s next action, allowing marketers to personalize their messages and messages on other channels at scale. e-CENS also offers a suite of in-app and web products that help marketers build and execute campaigns on the go.
The two most common app analytics tools are Google Analytics 4 and Universal Analytics. While Google Analytics provides a comprehensive overview of app performance, Universal Analytics offers a tailored experience for developers, helping them understand the people coming from their app, where those users are coming from, and how to reach them again. In addition, Universal Analytics is tightly integrated with other Google products, such as Search and Google AdWords, providing a wide range of actionable data that can be turned into revenue. Most developers choose Google Analytics because it’s free, easy to set up, and provides a clear picture of their app performance.
The e-cens provides you e-commerce metrics based on the number of transactions that are completed through the e-commerce platform. The transaction volume is measured by the number of orders placed on the e-commerce platform. The transaction value is measured by the total amount of goods and services purchased through the e-commerce platform.
The e-commerce platform is also tracked by the number of unique customers that are registered on the e-commerce platform. The number of customers that are registered on the e-commerce platform is based on the number of unique customers who are active on the e-commerce platform.
