The two most common app analytics tools are Google Analytics 4 and Universal Analytics. While Google Analytics provides a comprehensive overview of app performance, Universal Analytics offers a tailored experience for developers, helping them understand the people coming from their app, where those users are coming from, and how to reach them again. In addition, Universal Analytics is tightly integrated with other Google products, such as Search and Google AdWords, providing a wide range of actionable data that can be turned into revenue. Most developers choose Google Analytics because it’s free, easy to set up, and provides a clear picture of their app performance.
e-CENS is a group of data scientists, analysts, technologists, and strategists that has gained recognition on a global scale. We have more than 15 years of expertise working with top international brands More
Digital banking has been one of the most exciting areas of investment and innovation in financial services over the last few years. This is clearly evidenced by the record amounts of money being spent on digital banking initiatives. But for KPI-focused organizations, there is a whole other set of metrics to worry about: digital banking KPIs. The challenge for many is understanding the difference between digital banking KPIs and Quality Metrics (QMs) for digital banking.
CPD are new and emerging technology that are helping brands to improve the use, timelines and access of data in order to fuel more exceptional experiences. customer data platform capabilities is that when a company is trying to get a better understanding of their customer. The CPD is used yo collect data from touch points like Facebook, the company’s website, email, and any other place a customer might interact with the company.
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In order to provide you with a more dependable and interesting income channel, mobile app analytics service provides clear visibility into how your users try, embrace, use, and leave their journeys within your mobile app. More than 80% of retail has shifted online, and 72–77% of users now prefer applications to websites because of its clear cut results.
Within your mobile app, e-CENS provides Software as a Service analytics. In order to collect user and app-specific data, our Mobile Analytics as a Service interfaces with your current mobile platform.
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Mobile app analytics tools have made it easier than ever to understand user behavior on your app. But when it comes to pinpointing exactly what your users are doing on your app, none of the tools in the market today offer the same level of detail. Enter eCENS, the world’s first platform for app analytics built to address this unmet demand. eCENS gives you the ability to drill down into large volumes of data to find the exact actions your users are taking on your app, so you can make the most informed decisions possible about your user acquisition, retention and revenue.
The best customer data platforms on the market today.
Because customers and buyers in practically every industry are now digital-first, customer experience is the digital trend driving modern organisations. Brands are gathering a tonne of customer data to enable the urgent need for personalization at scale. But a lot of the customer data that comes in is unstructured and comes from a number of sources. How well businesses handle and utilize all that customer data will be a major determinant of which businesses succeed in the upcoming years.
