Crack the Code on Consumer Psychology: Valuable Insights by Michael Solomon

Solomon has the mind of a scientist and the writing flair of a journalist.” — Philip Kotler (Marketing guru)

Michael Solomon has established himself as a thought leader in modern marketing and advertising. He is considered an authority when it comes to revealing cutting-edge trends in marketing, advertising, consumer behavior, branding, and social media.

Michael’s e-mail signature includes a quote from the renowned German social psychologist Kurt Lewin: “There is nothing as practical as a good theory.”

Michael works as a Professor of Marketing at the Haub School of Business, in Philadelphia.

He is also a noted consultant, who fuses theory taught in the text books with real-world scenarios.

He helps managers understand how customers think so they can meet their deepest and most pressing needs.

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