The way that direct selling businesses attract and convert leads has changed over the years. It's no longer about sending a sales team on the road to meet with prospects face-to-face. Instead, it's all about using new technology to draw in potential customers. Lead generation is the process of capturing the interest of people in a product nurturing them and converting it into a customer. Distributors also play a vital role in attracting new customers. With this approach, direct selling...

In the COVID-19 pandemic era, there was a significant global market slowdown. This is when many direct selling organizations realized that they need to change their business approach if they want to stay in business. They found out that a customer-centric approach (https://www.epixelmlmsoftware.com/blog/customer-centricity-in-direct-selling ) will put them back in business and help them recover from the economic downturn.
The Direct Selling ( https://www.thebalancesmb.com/what-is-direct-selling-1794391 ) industry has been evolving since its inception. With the new approach towards business, we take a...

Suppose you want to reach out to a broader customer base and create a better brand association in the direct selling market. In that case, you need to train your sales force regarding following guidelines while promoting your company's products and services. As per the Direct Selling Self-Regulatory Council (DSSRC), companies must not make conflicting claims while advertising their products and services ( https://www.epixelmlmsoftware.com/blog/dssrc-guidance-on-earnings-claims ).

Similarly, when it comes to training their sales force for direct sales, business managers cannot...

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Scams happen in every industry. People who look for an easy way to reach success are likely to turn every business into a scam. They will be ignorant about what will be the consequences of their actions.

Contrary to other industries, when a scam happens in the MLM industry ( https://en.wikipedia.org/wiki/Multi-level_marketing ), they affect not only individuals but the public's perception of the industry. Pyramid schemes are the most damaging to the industry ( https://www.epixelmlmsoftware.com/blog/pyramid-scheme-cause-and-effect ). They pose as...