Sajin Rajan, Co-founder, and Director at Epixel solutions is an enthusiastic business professional with 10+ years of experience in software development.
CFO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
The counter cyclical nature of the direct selling industry helped it to battle the negatives of the pandemic. Thus evolving into a positive 2021, direct selling companies are looking forward to centralizing their focus on the consumer. Consumer attitude in direct selling (https://www.epixelmlmsoftware.com/blog/dsa-study-on-consumer-attitude ) played a pivotal role throughout 2020. And when the bell rang for 2021, the direct selling companies understood the weight of the situation and what the whole of the industry and its consumer force is focussed on.
DSA study noted a trend in the U.S. which shows that the perceptions of direct selling consumers remains constant at 80% for the past ten years. It also identified that the positive appeal showcased by consumers attributes particularly to two main reasons - the personalized service that the direct sellers provide and the way they support small businesses. The former has evolved as the 2021 trend in direct selling.
Direct Selling News’ initiative, Customer-Centric Recognition Program (https://www.directsellingnews.com/ccr ), is yet another initiative to underline the trend. DSN identifies direct selling companies based on their customer to distributor ratio and has announced their first CCR companies list in the gold and platinum category. When DSN took it this way, DSSRC (https://bbbprograms.org/programs/all-programs/dssrc ) rolled out their part in building a customer-centric image for the industry through their guidance on earnings claims. The earnings claims outline conflicting claims a direct selling companies’ salesforce makes in their customer acquisition process. It brings forth self regulatory standards for the companies and their salesforce to follow in order to save themselves from the prying eyes of regulatory agencies.
Responsible organizations are doing it their way. What are you planning? For every plan you make, there is one thing to keep in mind. Your Customer and your customer alone.
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Take a look at the top 10 direct selling companies listed according to the size of their workforce. It would have taken years of experience and research for the companies to build and retain.
Facts like these are a credible source of knowledge that adds essence to your industry experience. Interested in more?
The direct selling business world is a thriving industry. Customer acquisition and retention are the key to success in an increasingly competitive market. It is vital for companies to understand their customers, identify customer needs, and use that knowledge to build trust with customers through personalization. With the rise in online shopping and increasing competition, it has become more difficult to retain customers. As a result, direct selling companies have been investing in strategies (https://www.epixelmlmsoftware.com/use-cases/customer-acquisition ) that can keep...
In the COVID-19 pandemic era, there was a significant global market slowdown. This is when many direct selling organizations realized that they need to change their business approach if they want to stay in business. They found out that a customer-centric approach (https://www.epixelmlmsoftware.com/blog/customer-centricity-in-direct-selling ) will put them back in business and help them recover from the economic downturn.
The Direct Selling ( https://www.thebalancesmb.com/what-is-direct-selling-1794391 ) industry has been evolving since its inception. With the new approach towards business, we take a...
The direct selling industry is a fast-paced and dynamic field, where new companies pop up every day while others are going out of business or shutting down their operations altogether.
Let’s look at the top direct selling trends that you should be on the lookout for in 2021. These are some new trends that companies should keep an eye on this year to make sure they're staying ahead of the competition.
Knowledge establishes a strong foundation for you to establish yourself. #DirectSelling is a huge domain with unexplored and unending technological possibilities. Whether a newbie or a veteran in the industry, you still might have missed on something that really needs your attention. Something you didn’t know or something you might have overlooked.
Do not let ignorance hinder your growth. Illuminate your knowledge and enhance your direct selling experience with extensively researched and presented articles about the trends over time and the technological transformation in the direct selling industry.
The shift that occurred in connection with the pandemic also saw changes in shopping behaviors with people inside their homes ravishing their shopping spree online. SCORE ran a survey across shoppers to identify the shopping patterns and the general attitude in the shopping shift.
Network marketing, the popular direct selling model, with a larger part of companies using the eCommerce model to market their products, this survey brings forth insights to watch out for ( https://www.epixelmlmsoftware.com/blog/network-marketing-industry-2020 ). 53% expressed their opinion...
