Zeta Global’s David A. Steinberg On Web 2.5, Expanding The Digital Marketing Ecosystem And Nailing Attribution forbes.com I recently sat down with David A. Steinberg, cofounder, chairman and CEO of marketing technology powerhouse Zeta, a company that continues to be at the forefron...

3 Steps to Leverage LinkedIn for Link Building searchenginejournal.com Here's how you can use LinkedIn to identify potential link partners, engage with them prior to outreach, and increase your chances of getting a link....

Marketers: Change how you approach social media in the post-COVID-19 world thenextweb.com The pandemic has opened up opportunities for marketers to boost engagement on social media, but only if you pay attention to the changing ways that consumers ar...

Council Post: How Shoppers Are Using Social Media forbes.com From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the ...

Council Post: Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing forbes.com Let’s take a look at a few big changes that could impact email marketing in 2021 and in the future — and how marketers can adapt and identify new opportunit...