Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
Google would be spending $9 billion to be the default search engine for Apple users. As per estimates, this figure might grow $3 billion to $12 billion in the next year. The massive payment implies that Google would continue to dominate the mobile search engine as Apple would quit using Safari, which was the second largest search engine in the US.
How Digital Marketing Is Changing the Way People Shop Online
The topic of online shopping isn’t raised without many questions on credibility. While online shopping has been around for decades, consumers still want to be reassured that the money they spend to buy online products is well worth it.