Council Post: Three Ways AI Can Help You Evolve Your Digital Marketing Strategy forbes.com The main reason businesses use AI is for data collection. Instead of manually going through every customer interaction, businesses can use AI programs to compil...

5 ways travel marketers should prepare for recovery | PhocusWire phocuswire.com Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease....

Council Post: How Shoppers Are Using Social Media forbes.com From the rise of e-commerce and the continuing collapse of brick-and-mortar traffic to growing shopper promiscuity and demand for personalized experiences, the ...

The Ultimate Guide to Generating ROI With Integrated B2B Marketing walkersands.com An integrated marketing strategy is key to building programs that efficiently move prospects through the buyer journey and generate positive ROI. Learn more....