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Added on 16 June 2022
How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns
pharmexec.com
While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV). ....
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Added on 09 April 2025
Meta Ads: How to Maximize Them to Achieve High Conversions
Meta or Facebook is one of the most powerful advertising platforms, enabling businesses to target their perfect audience with laser focus.
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Added on 16 June 2022
Initiative Helps Advertisers Fund Journalism in Wartime
adweek.com
Brands4News.org, a new industry initiative officially launching today, is working to mitigate the problem of brands pulling ad spend...
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Added on 16 June 2022
Video streaming platforms return to splurge on outdoor advertising
livemint.com
Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote indiv...
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Added on 16 June 2022
7 Under-Utilised Benefits of Using Humour in Your OOH Advert
Humour can help brighten your day – and your adverts. Here are seven benefits to using Out Of Home advertising to make someone laugh.
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Added on 17 October 2024
Maximizing Return on Advertising Investment with Marketing and SEO
A good marketing strategy, plus proven SEO, can attract the right audience to your website.
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Added on 16 June 2022
Ads go green: Irish advertising industry unites to launch Ad Net Zero climate action push
irishtimes.com
Initiative led by IAPI calls on ad business to encourage consumers to make more sustainable choices...
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