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Advertising
Added on 16 June 2022
Advertisers want BARC to report landing page data separately - Exchange4media
exchange4media.com
Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign receives ....
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Added on 16 June 2022
By 2032, AI-enabled Advertising Could Account For $1.3 Trillion In Ad Revenue - Forbes India
forbesindia.com
Advances in AI could result in marketers increasingly tying together products, consumer and advertising experiences, says the business intelligence director at ...
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Added on 16 June 2022
Initiative Helps Advertisers Fund Journalism in Wartime
adweek.com
Brands4News.org, a new industry initiative officially launching today, is working to mitigate the problem of brands pulling ad spend...
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Added on 16 June 2022
Video streaming platforms return to splurge on outdoor advertising
livemint.com
Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote indiv...
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Added on 16 June 2022
7 Under-Utilised Benefits of Using Humour in Your OOH Advert
Humour can help brighten your day – and your adverts. Here are seven benefits to using Out Of Home advertising to make someone laugh.
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Added on 09 April 2025
Meta Ads: How to Maximize Them to Achieve High Conversions
Meta or Facebook is one of the most powerful advertising platforms, enabling businesses to target their perfect audience with laser focus.
Advertising
Added on 15 June 2023
The Role of Targeting in Online Advertising
As the digital world continues to shift and evolve, online advertising has become more complex than ever before.
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