Ad volume of celebrity-endorsed advertising jumped up by six percent in IPL 15 over IPL 14: Report | The Financial Express financialexpress.com Celebrity-endorsed advertising accounted for 54% of total ad volume in IPL 15...

Initiative Helps Advertisers Fund Journalism in Wartime adweek.com Brands4News.org, a new industry initiative officially launching today, is working to mitigate the problem of brands pulling ad spend...

Ads go green: Irish advertising industry unites to launch Ad Net Zero climate action push irishtimes.com Initiative led by IAPI calls on ad business to encourage consumers to make more sustainable choices...

Video streaming platforms return to splurge on outdoor advertising livemint.com Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and even regional players are looking at billboards, hoardings, metro stations and airports, to promote indiv...

Brands, here are 5 reasons to tune into in-app advertising thedrum.com Savvy marketers are always looking for what’s next. With more channels now available than ever before to reach consumers – from TV to web to social media â€...