Today, many businesses, whether small or large, understand that investing in SEO is one of their priorities. A lot depends on this strategy. For example, whether potential customers will trust you, how many prospects will want to contact you for your products or services, and much more.
The most important merit of SEO initiatives is that they are effective ways to attract new business leads. All the work you do in the field of internal optimization or outside of your website can be called a powerful prospecting tool.
However, with both the option of hiring your team and outsourcing, now many businesses are wondering which option is best for them. Which option is more profitable and more efficient?
Failure to understand the advantages and disadvantages of both options results in companies wasting valuable time. This is important for both B2C and B2B companies. If you are already using a lead generation service, then it might be worth considering Top Search Engine Optimization Agencies for B2B marketing.
If you are torn between these two options, then we are ready to help you make a decision. We will talk about the advantages and disadvantages of both an in-house team and an outsourced SEO team.
By creating an in-house team, you take responsibility for finding professionals, paying salaries, providing a workplace, all the necessary tools, and so on. Consider the benefits you will receive for your business:
A better understanding of goals
With a large team of specialists, you will know that they clearly understand what goals your company is pursuing. In this regard, they will have a good understanding of what tools they need to quickly reach new heights. You will pay them for the results they bring to your business. Thus, team members are more motivated to keep going.
Fast change
Any market changes very quickly. To stay on top, you need to keep track of trends, and innovations and be aware of everything. Your team will have all the knowledge about the market in which you operate. This way, if any adjustments or changes need to be made, your team will be able to do it faster.
Cooperation with other departments
SEO is handled by the marketing department. The marketing department is closely connected with the sales department. Through the strategies marketers use, sales professionals can generate better, more reliable leads. If salespeople get the point of contact meaning, then they can work with the marketing department to build the right SEO strategy.
Getting approval from senior management
Regardless of what decisions the team makes, to start doing something, specialists must receive approval from senior management. This applies to any innovations and changes. An in-house team on this issue can quickly get the approval of the manager, while meetings with outsourcing teams do not occur as often.
Expensive
Initially, it all depends on what kind of specialists you hire. The more experience they have, the more they want to earn. Don't forget that you are responsible for providing every employee with a workplace. In addition, you will need to invest not only in advanced tools but also in continuous training for employees, since this is a rapidly developing area.
Lack of productivity
What if your team is not as efficient and productive as you expected? You can hire the best people in your opinion, but they may not meet your expectations. Compared to an outsourced team, you will pay for the result.
Rivalry
In addition to professional duties, each team member is interested in moving up the career ladder. The rivalry between specialists may not play into your hands. You will have to resolve conflicts instead of enjoying the results of productive work.
By choosing such a team, you make them fully responsible for achieving goals and getting effective results. This option also has both advantages and disadvantages.
No training or adaptation time required
Adaptation of employees can take a long time. They must go through a learning process and also become part of your team to be motivated to achieve results. While the outsourced team is already ready to start working after the first contact. You only need to convey what result you want to receive.
Saving money
You do not need to search for employees, as well as pay them a salary, pay for their training and wait until they adapt. Instead of all these troubles, you can use all the savings to develop other departments.
Best problem solving
Freelance agencies compete with each other. To attract customers, they should always stay on the wave of any new changes taking place in this area. In addition, such teams have experience in different areas. If you have an in-house team and need to invest in on-the-job training, then with an outsourced team you can save on that.
Productivity increase
By hiring an outsourced team, you can take on other more important tasks that can take your business to the next level. Your task is only to monitor the achievement of goals and evaluate the effectiveness of the team. Thus, you can achieve a performance boost by focusing on other tasks.
Response delay
Typically, when working with an outsourced team, you will set up monthly meetings to talk about results or discuss emerging issues. If you encounter problems or need to make changes, you may experience delays in responses.
Bad SEO Agency
Sure, you will be looking for an agency that will charge less for the provision of services. However, sometimes cheap means you will get poor quality work. In addition, you may not always know what tactics specialists will use. Perhaps, to get results quickly, they will use illegal strategies (black hat SEO) because of which the reputation of your company will be permanently tarnished.
Given all the advantages and disadvantages of both options, we can conclude that if you have a large business, then creating your SEO team that will promptly resolve all emerging issues will suit you. If you have a small business, then you should think about finding a reliable SEO agency to save money. Every business should weigh the pros and cons of both options to make the right decision.
