What’s Making AI Impact Difficult to Measure for Marketers?2 days agoneilpatel.com
Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a brand mentioned, and then search for that brand on Google several days later. Analytics will record […]
Google Loyalty Customer Match Expands To AI Mode & More Regions2 days agowww.seroundtable.com
Google made several changes to the about merchant loyalty program within the Google Merchant Center help documentation. The key changes are that Loyalty Customer Match expanded to AI Mode and Gemini and to more regions, but there are even more changes noted in the help documentation.
Google Tests URL Tracking Parameters To AI Overviews & AI Mode2 days agowww.seroundtable.com
Google seems to be testing adding tracking parameters to the link URLs within AI Overviews. If this rolls out fully, this will help you decipher when you get a click from an AI Overview in Google Search or just a click from the main Google Search web results.
