When it comes to your business, one of the most important places you should be visible is at the top of Google search results. Investing in search engine optimization can be one of the best things you ever did for increasing the visibility of your brand. If you aren't quite convinced yet or are just starting to learn what SEO is, here are some of the most important reasons why SEO is critical for your small business.
The internet has millions of active users, and statistics show that 50% of people online use Google specifically to search for a business. If you can manage to get your name on the top results of Google, then you're advertising seven days a week every hour of the day. People trust where Google tells them to go after they type in a search query. So, if you can manage to make Google your friend, then you're increasing your chances of more people landing on your page and ultimately using you as a business.
The more that you optimize your website for SEO, the better user experience people have when they go to your site. When they are looking for specific search terms, and they find what they need on your page, you'll make them happy website visitors. So, the more that you can incorporate important keywords into your web page that help people find you for the information they are looking for, the more everyone wins, including you by reaching your target audience.
SEO is all about bringing in people who are looking for exactly what you're selling. Unlike a marketing strategy like cold calling which targets people who may or may not be looking for what you're selling, SEO doesn’t require having to convince anyone. You simply leave the bread crumbs and clients come to you because you left your mark for them on the search engine. Essentially, SEO is all about making yourself visible to people who are looking for someone just like you.
If you can manage to play your cards right, you can track the most important information about your website visitors. You can get to know what keywords they favor, the kind of device they used to visit your website, how old they are, and more. By tracking the most important analytics, you can finetune your advertising methods, and make adjustments where needed to get the maximum return on your marketing investment. Because ultimately, the more you can get to know what your customers are after, the more that you can appeal to them on a wider scale.
Ultimately, implementing SEO will increase your visibility, bring in more traffic, and give you greater credibility as a business.
