The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Wouldn’t it be fantastic to get them without spending a fortune chasing down the latest digital marketing strategies?
But avoid getting drowned out by other law firms that are all clamoring for the same client, and trying to differentiate your firm isn’t easy.
If it were, every law firm would be generating 8-figures- and you wouldn’t be reading this blog- you’d be in Fiji sipping cocktails-
Getting more cases doesn’t have to be a mystery or elusive objective. And your size or marketing budget is irrelevant.
One of the BEST and most timeless marketing strategies for any smart law firm owner is nurturing and orchestrating Referrals from existing clients.
Here’s the BIG MYTH– If I provide exceptional results for my client and they’re happy with my firm, they will automatically refer their friends and family to me whenever they need representation.
Sounds great. But it’s dead wrong.
Life gets in the way. People forget the lucrative settlement you got for them. They forget how hard you worked to resolve their liens and put more money in their pockets. They forget how many times your case managers talked with them and made time to listen to their frustrations with the legal process. They just forget – unless you take active steps to NURTURE these relationships.
The lawyers who figure this simple concept out and take systematic steps to increase their referrals will realize a steady stream of new cases every month.
Nurturing your past clients just means staying in contact with them so that you create “top of mind” awareness.
Send cards on their birthdays.
Send greeting cards at various holidays throughout the year.
Send out a short white paper or digital newsletter every month or two.
Send texts or emails periodically-
Just stay in touch. It’s that simple.
But that’s not the only way to start signing more referral cases- Where the real value is, and where the real opportunity is- and where you have a chance for actual control- is the ORCHESTRATED REFERRAL.
What is an orchestrated referral? This occurs when you ask for and receive a very specific type of referral.
Most lawyers have no idea that they should be creating a niche practice, much less how to make it happen. But this will get you way ahead of the curve and can begin reaping the benefits that law firms who have leveraged a niche market are enjoying now. Increased Revenue. Market Domination. Higher Value Cases.
The broadcast is now starting. All attendees are in listen only mode. Well, hello everyone. This is Ken Hardison and welcome to another monthly Pyrmont webinar....
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design.
Claim your free copy of the Guide, HERE.
2021 Legal Marketing Web Design Trends
Law firms are among the many verticals grappling with the tectonic shift in consumer behaviors around digital marketing...
We’ve long known the benefits of affirmation and appreciation. Who doesn’t like hearing that they’ve done a good job or that the work they are doing matters? The more we feel appreciated, acknowledged, and affirmed, the happier we are and the harder most of us work to do a good job. It’s human nature. It starts when we can barely walk, proceeds through our school-age years, and continues throughout our adult life. In our personal lives, we readily recognize how...
Yes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any business, including law firms. If you are a law firm owner and want to dominate your market, this latest data is almost – and in some cases, MORE important than amassing Online Reviews. In fact, I’d say this...
So you’re coming to New Orleans for PILMMA’s Summit. Well, you’re in luck as I’m about to dish out my must see, do, visit list while in New Orleans, from someone born and raised in this great city.
SIGHTSEEING
First up, you’re lucky to have Summit at a hotel in arguably one of the most interesting and unique neighborhoods in the U.S. The French Quarter is an incomparable experience due to its history, culture, architecture and amenities. Take at least a few...
If we are serious about living out our core values as a company, then it seemed that core Value #4 gave us the plumb line. If we had opted for a hybrid- like vaccines, or a negative test within the last 72 hours- it simply didn’t seem tenable. We imagined attendees trying to get a test the day before they flew out to New Orleans, and then trying to scramble to get another test during the Conference. That presented a...
