The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Wouldn’t it be fantastic to get them without spending a fortune chasing down the latest digital marketing strategies?
But avoid getting drowned out by other law firms that are all clamoring for the same client, and trying to differentiate your firm isn’t easy.
If it were, every law firm would be generating 8-figures- and you wouldn’t be reading this blog- you’d be in Fiji sipping cocktails-
Getting more cases doesn’t have to be a mystery or elusive objective. And your size or marketing budget is irrelevant.
One of the BEST and most timeless marketing strategies for any smart law firm owner is nurturing and orchestrating Referrals from existing clients.
Here’s the BIG MYTH– If I provide exceptional results for my client and they’re happy with my firm, they will automatically refer their friends and family to me whenever they need representation.
Sounds great. But it’s dead wrong.
Life gets in the way. People forget the lucrative settlement you got for them. They forget how hard you worked to resolve their liens and put more money in their pockets. They forget how many times your case managers talked with them and made time to listen to their frustrations with the legal process. They just forget – unless you take active steps to NURTURE these relationships.
The lawyers who figure this simple concept out and take systematic steps to increase their referrals will realize a steady stream of new cases every month.
Nurturing your past clients just means staying in contact with them so that you create “top of mind” awareness.
Send cards on their birthdays.
Send greeting cards at various holidays throughout the year.
Send out a short white paper or digital newsletter every month or two.
Send texts or emails periodically-
Just stay in touch. It’s that simple.
But that’s not the only way to start signing more referral cases- Where the real value is, and where the real opportunity is- and where you have a chance for actual control- is the ORCHESTRATED REFERRAL.
What is an orchestrated referral? This occurs when you ask for and receive a very specific type of referral.
Choosing the best attorney intake software for your firm can be daunting; however, if you get it right, better software can have a greater impact on long-term firm profitability than any single employee or case.
But how do you figure out which software solution is right for you? After all, every firm is different. Below, you’ll find suggestions along with questions and answers for buying the right legal intake solution for your firm.
Yes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any business, including law firms. If you are a law firm owner and want to dominate your market, this latest data is almost – and in some cases, MORE important than amassing Online Reviews. In fact, I’d say this...
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us...
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
So you’re coming to New Orleans for PILMMA’s Summit. Well, you’re in luck as I’m about to dish out my must see, do, visit list while in New Orleans, from someone born and raised in this great city.
SIGHTSEEING
First up, you’re lucky to have Summit at a hotel in arguably one of the most interesting and unique neighborhoods in the U.S. The French Quarter is an incomparable experience due to its history, culture, architecture and amenities. Take at least a few...
The Big Marketing Lesson from the Pesky Ducks in our POOL
By Tiana Hinnant-Hardison
Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in your pool.
