The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Wouldn’t it be fantastic to get them without spending a fortune chasing down the latest digital marketing strategies?
But avoid getting drowned out by other law firms that are all clamoring for the same client, and trying to differentiate your firm isn’t easy.
If it were, every law firm would be generating 8-figures- and you wouldn’t be reading this blog- you’d be in Fiji sipping cocktails-
Getting more cases doesn’t have to be a mystery or elusive objective. And your size or marketing budget is irrelevant.
One of the BEST and most timeless marketing strategies for any smart law firm owner is nurturing and orchestrating Referrals from existing clients.
Here’s the BIG MYTH– If I provide exceptional results for my client and they’re happy with my firm, they will automatically refer their friends and family to me whenever they need representation.
Sounds great. But it’s dead wrong.
Life gets in the way. People forget the lucrative settlement you got for them. They forget how hard you worked to resolve their liens and put more money in their pockets. They forget how many times your case managers talked with them and made time to listen to their frustrations with the legal process. They just forget – unless you take active steps to NURTURE these relationships.
The lawyers who figure this simple concept out and take systematic steps to increase their referrals will realize a steady stream of new cases every month.
Nurturing your past clients just means staying in contact with them so that you create “top of mind” awareness.
Send cards on their birthdays.
Send greeting cards at various holidays throughout the year.
Send out a short white paper or digital newsletter every month or two.
Send texts or emails periodically-
Just stay in touch. It’s that simple.
But that’s not the only way to start signing more referral cases- Where the real value is, and where the real opportunity is- and where you have a chance for actual control- is the ORCHESTRATED REFERRAL.
What is an orchestrated referral? This occurs when you ask for and receive a very specific type of referral.
Data is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict market behavior, streamline processes, and answer many of the questions you really need answered as a business.
Although data is powerful, consolidating it when it’s scattered around can be challenging to say the least. This is where Google Analytics comes in: It helps you measure your advertising, website, and social channels’...
When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose...
Richard Cadbury had a brilliant idea- to create a heart-shaped box, embellished with images of Cupid and filled with his company’s new eating chocolates. He even marketed these boxes as having a dual purpose; Eat the delicious chocolates and reuse the beautifully embellished boxes to hold momentous and such.
The Valentines Chocolate Box was born.
There is no question that Richard Cadbury was an amazing entrepreneur and marketer. He leveraged what he had (an overabundance of cocoa) and turned it...
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us...
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design.
Claim your free copy of the Guide, HERE.
2021 Legal Marketing Web Design Trends
Law firms are among the many verticals grappling with the tectonic shift in consumer behaviors around digital marketing...
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
