The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Data is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict market behavior, streamline processes, and answer many of the questions you really need answered as a business.
Although data is powerful, consolidating it when it’s scattered around can be challenging to say the least. This is where Google Analytics comes in: It helps you measure your advertising, website, and social channels’ ROI in one single space. Additionally, Google maintains its king of the search engine market because it adapts and adjusts according to change. Google Analytics 4, or GA4, is Google’s latest addition to its impressive gallery of analytics.
GA4, published in October 2020, marks the software’s most significant change in its history. There’s a lot to learn from it because of its substantial advancements. Although there has been no indication that conventional GA might be phased out any time soon, most businesses are now using GA4. You may be wondering how this will affect your law firm. Its potential effect on your firm is why learning about Google Analytics 4 is both valuable and necessary.
The following sections cover the basics of Google Analytics 4:
● The difference between Universal Analytics and Google Analytics
● Top GA4 features
● “Do I need GA4?”
● Making the switch to GA4
Is Universal Analytics the same as Google Analytics?
Both Google Analytics and Universal Analytics are session-based recommendation models. Without getting into the technology behind them, these models’ main intention is to understand a person’s preferences and find new, desirable content based on their likes, feedback, actions, etc.
However, Universal Analytics is a version of GA that focuses on hits, whereas GA4’s focus is on converting all hits into events. Here’s a quick look at GA4’s new metric:
January 2022 is here in full force and the big question is, what will you do TODAY to make BIG things happen in your law firm for 2022?
While I’m not knocking a BHAG (Big Hairy Audacious Goal) – sometimes it’s the little tweaks you make to your life that yield the best returns. True in life and true in your law firm. One of the reasons our best-laid plans and new year’s resolutions go awry is that we set...
Buying a Law Firm is Law Firm Growth on Steroids. And Selling your Law Firm can be your Perfect Exit Strategy-
But Growth by Acquisition can be tricky business – Making this strategy work is all about picking the right firm, at the right time, at the right price and going about the purchase the right way.
In Part 1 of this 2-Part Series on Buying and Selling Law Firms, I introduced the concept of Law Firm Growth by Acquisition – including...
We all have unique abilities, including both strengths as well as weaknesses. One of the biggest keys to success is learning to focus your time, energy, and efforts on developing and using your strengths.
Stop trying to focus on developing your weaknesses. Now I’m all about self-improvement, don’t get me wrong. But, when it comes to growing your law firm, you need to shift your mindset. Spend more of your precious time leveraging your strengths than trying to improve your weaknesses....
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design.
Claim your free copy of the Guide, HERE.
2021 Legal Marketing Web Design Trends
Law firms are among the many verticals grappling with the tectonic shift in consumer behaviors around digital marketing...
The Big Marketing Lesson from the Pesky Ducks in our POOL
By Tiana Hinnant-Hardison
Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in your pool.
If we are serious about living out our core values as a company, then it seemed that core Value #4 gave us the plumb line. If we had opted for a hybrid- like vaccines, or a negative test within the last 72 hours- it simply didn’t seem tenable. We imagined attendees trying to get a test the day before they flew out to New Orleans, and then trying to scramble to get another test during the Conference. That presented a...
