The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Yes, you read it correctly. Google Searches for Businesses “Near Me” rose 500% in the last several years, according to recent stats. And the stats keep going up. This isn’t just huge for restaurants and retail stores. It’s big news for any business, including law firms. If you are a law firm owner and want to dominate your market, this latest data is almost – and in some cases, MORE important than amassing Online Reviews. In fact, I’d say this dramatic increase means that digital domination now requires a two-punch Strategy.
We all KNOW that 5-star Google Reviews mean visibility and credibility for your business and enhances chances of landing your place on the coveted Google 3-pack.
The more online reviews you amass, the more trust consumers have that your firm is the “right” firm – the “Best” firm – the firm they should hire. Getting a decent number of reviews is necessary to even make the first cut in consumer considerations these days and posting the most online Reviews means you’ll likely be able to DOMINATE your market. At least, that’s what we thought, right?
But recent studies show a particularly important new development in the world of legal marketing. It’s the Google “Near Me” Search Factor. Law Firm Owners who are serious about their firm’s marketing need to be aware of this factor and leverage it in 2022. Recent studies show an unbelievably high surge in consumers looking for goods, services, and businesses “near me.” Some data suggest it’s increased 150%. But other studies show even higher numbers – a 500% or even 700% increase in “Near Me” searches by consumers in the last few years. Even if we can’t be certain of the exact percentage point of the increase, what we know for sure is that consumers searching for businesses “near me” is on the RISE.
Read More: https://www.pilmma.org/blog/big-legal-marketing-tip-for-2022-near-me-searches-up-500-what-law-firm-owners-should-do-in-response/
One of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know more, so they can do more and become more. They are not resting on yesterday’s success, but are striving to achieve greater success today and tomorrow. They understand the importance of acquiring fresh ideas and new insights. With that in...
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
Many highly successful law firm owners have tapped into a formula for rapid growth that doesn’t depend on innate talent for marketing or take years of expensive trial and error. And it isn’t based on finding the perfect Vender offering the golden egg of market domination.
Their secret is actually simple-
They join a Robust and Genuine Law Firm Owner’s Mastermind Group- so that they have immediate access to the winning strategies that other successful lawyers are implementing in...
And law firm owners – like business owners all across the globe, have become forcibly versed in the “Pandemic Pivot.” Never before has the sink-or-swim mentality been more relevant or necessary for law firm viability. For almost two years, it has been “Pivot, or Perish,” in steroid mode.
A few weeks ago, I attended the PILMMA Super Summit in Washington DC. The Summit was originally slated for the Ritz Carlton Hotel in...
We all have unique abilities, including both strengths as well as weaknesses. One of the biggest keys to success is learning to focus your time, energy, and efforts on developing and using your strengths.
Stop trying to focus on developing your weaknesses. Now I’m all about self-improvement, don’t get me wrong. But, when it comes to growing your law firm, you need to shift your mindset. Spend more of your precious time leveraging your strengths than trying to improve your weaknesses....
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Well, the good news is, there isn’t a magic bullet to marketing and advertising because if there were, everybody would be using it. Thusly, any “magic-bullet-marketing” tactic would cease to be magic because it would be commonplace. This fact brings us...
