The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
One of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know more, so they can do more and become more. They are not resting on yesterday’s success, but are striving to achieve greater success today and tomorrow. They understand the importance of acquiring fresh ideas and new insights. With that in mind, here are ten books that every law firm owner should make time to read.
What Got You Here Won’t Get You There, by Marshall Goldsmith. This book gives you a deep dive into the 20 Workplace habits business owners need to break, written by one of the world’s top Leadership thinkers.
What Got You Here Won't Get You There: How Successful People Become Even More Successful by [Marshall Goldsmith, Mark Reiter]
Ogilvy On Advertising, by David Ogilvy. Creator of some of the most famous advertising campaigns in history, Ogilvy’s book is an advertising classic, with principles still highly applicable today.
How to Create a Million Dollar Unique Selling Proposition, by Bill Bodri. How you craft a message for your law firm that helps you stand apart from all the other law firms flooding the market is critical. In this book, Bodri breaks the process down with ten proven ways to craft your own Unique Selling Proposition, that instantly taps into prospective clients’ core desires.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear. Every once in a while a book comes along that is a true game-changer, and this is one of those treasures. Clear’s book takes the mystery out of habit formation and shows you how you can accomplish more by focusing on less.
Crucial Conversations, by Patterson, Grenny, McMillan, and Switzler. This book gives the reader a clear roadmap for talking when the stakes are high and will change the way you communicate in your own crucial conversations.
So you’re coming to New Orleans for PILMMA’s Summit. Well, you’re in luck as I’m about to dish out my must see, do, visit list while in New Orleans, from someone born and raised in this great city.
SIGHTSEEING
First up, you’re lucky to have Summit at a hotel in arguably one of the most interesting and unique neighborhoods in the U.S. The French Quarter is an incomparable experience due to its history, culture, architecture and amenities. Take at least a few...
And law firm owners – like business owners all across the globe, have become forcibly versed in the “Pandemic Pivot.” Never before has the sink-or-swim mentality been more relevant or necessary for law firm viability. For almost two years, it has been “Pivot, or Perish,” in steroid mode.
A few weeks ago, I attended the PILMMA Super Summit in Washington DC. The Summit was originally slated for the Ritz Carlton Hotel in...
The Big Marketing Lesson from the Pesky Ducks in our POOL
By Tiana Hinnant-Hardison
Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in your pool.
Some Law Firm Growth Strategies are not for the faint at heart – but bold moves can yield huge returns – especially when it comes to Law Firm Growth by Acquisition.
Here’s what we know right now: There’s never been an easier time to obtain equity or SBA Fund Financing for law firm acquisitions than today. In years past, these companies perceived law firms as too risky – or speculative to value. Not so in 2022. More available cash means growing...
Since 2018, the number of firm respondents that indicated having a website has climbed from 77% to 94% in 2021. It’s clear that many are jumping on this bandwagon in order to generate and convert leads. When speaking of online lead generation, a perfect landing page is the most important element.
Law firm landing pages are personalized web pages created for your online advertising campaigns. These pages are specifically created to help generate leads, sales, conversions, or make the visitor take...
