The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Richard Cadbury had a brilliant idea- to create a heart-shaped box, embellished with images of Cupid and filled with his company’s new eating chocolates. He even marketed these boxes as having a dual purpose; Eat the delicious chocolates and reuse the beautifully embellished boxes to hold momentous and such.
The Valentines Chocolate Box was born.
There is no question that Richard Cadbury was an amazing entrepreneur and marketer. He leveraged what he had (an overabundance of cocoa) and turned it into a major stream of income- He also recognized and seized upon a phenomenal marketing opportunity.
You can do the same in your law firm!
While you do not have an overabundance of cocoa butter, you have something just as sweet.
You have your clients and former clients. Are you taking advantage of this precious resource?
Are you mining your existing cases for worker’s comp, products liability, or mass tort opportunities?
Are you leveraging your existing and former client relationships by creating Referral systems – with Client Advisory boards, newsletters, handwritten cards, schwag, and email drip campaigns?
You have so much potential- a hidden gold mine right in your own firm! You have the ability to transform your business by creating streams of additional cases and income. Are you Taking Action?
Are you actively looking for Opportunities to grow your law firm?
For example- there are more Bikers on the road than ever before- Are you taking advantage of this golden marketing opportunity- by joining NAMIL (National Association of Motorcycle Injury Lawyers)– or attending their big upcoming conference in Las Vegas Feb. 23-24, 2022?
Have you signed up for PILMMA’s 2022 Legal Marketing & Management Association’s SUPER SUMMMIT in New ORLEANS, at the Ritz Carlton, June 27-29, 2022?
Have you thought about joining a Mastermind group for Law Firm Owners, so you can be inundated with the strategies other successful lawyers are using right now to increase their streams of income and grow their firms?
While you may not be able to create and patent Valentines Chocolates- you can transform your law firm- and increase your Marketing Power and Expertise.
You have the opportunity, and you have the ability. So why not commit to Getting it done in 2022?
Many highly successful law firm owners have tapped into a formula for rapid growth that doesn’t depend on innate talent for marketing or take years of expensive trial and error. And it isn’t based on finding the perfect Vender offering the golden egg of market domination.
Their secret is actually simple-
They join a Robust and Genuine Law Firm Owner’s Mastermind Group- so that they have immediate access to the winning strategies that other successful lawyers are implementing in...
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year’s Guide, on law firm web design.
Claim your free copy of the Guide, HERE.
2021 Legal Marketing Web Design Trends
Law firms are among the many verticals grappling with the tectonic shift in consumer behaviors around digital marketing...
January 2022 is here in full force and the big question is, what will you do TODAY to make BIG things happen in your law firm for 2022?
While I’m not knocking a BHAG (Big Hairy Audacious Goal) – sometimes it’s the little tweaks you make to your life that yield the best returns. True in life and true in your law firm. One of the reasons our best-laid plans and new year’s resolutions go awry is that we set...
The Big Marketing Lesson from the Pesky Ducks in our POOL
By Tiana Hinnant-Hardison
Right now, it’s war at our house. Period. It’s us against the ducks. Ducks are sweet looking. Ducks are cute- when they’re swimming in ponds at the park- or waddling across the road. They make us feel warm and fuzzy- until they’re swimming in your pool.
One of the biggest things that sets highly successful entrepreneurs apart from most business owners is that they are continual learners. They are never satisfied with the status quo. They are always asking “What if?” They are striving to know more, so they can do more and become more. They are not resting on yesterday’s success, but are striving to achieve greater success today and tomorrow. They understand the importance of acquiring fresh ideas and new insights. With that in...
