The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
The brainchild of attorney, Ken Hardison, PILMMA will help you scale your law firm for greater growth and success through membership-based opportunities.
Richard Cadbury had a brilliant idea- to create a heart-shaped box, embellished with images of Cupid and filled with his company’s new eating chocolates. He even marketed these boxes as having a dual purpose; Eat the delicious chocolates and reuse the beautifully embellished boxes to hold momentous and such.
The Valentines Chocolate Box was born.
There is no question that Richard Cadbury was an amazing entrepreneur and marketer. He leveraged what he had (an overabundance of cocoa) and turned it into a major stream of income- He also recognized and seized upon a phenomenal marketing opportunity.
You can do the same in your law firm!
While you do not have an overabundance of cocoa butter, you have something just as sweet.
You have your clients and former clients. Are you taking advantage of this precious resource?
Are you mining your existing cases for worker’s comp, products liability, or mass tort opportunities?
Are you leveraging your existing and former client relationships by creating Referral systems – with Client Advisory boards, newsletters, handwritten cards, schwag, and email drip campaigns?
You have so much potential- a hidden gold mine right in your own firm! You have the ability to transform your business by creating streams of additional cases and income. Are you Taking Action?
Are you actively looking for Opportunities to grow your law firm?
For example- there are more Bikers on the road than ever before- Are you taking advantage of this golden marketing opportunity- by joining NAMIL (National Association of Motorcycle Injury Lawyers)– or attending their big upcoming conference in Las Vegas Feb. 23-24, 2022?
Have you signed up for PILMMA’s 2022 Legal Marketing & Management Association’s SUPER SUMMMIT in New ORLEANS, at the Ritz Carlton, June 27-29, 2022?
Have you thought about joining a Mastermind group for Law Firm Owners, so you can be inundated with the strategies other successful lawyers are using right now to increase their streams of income and grow their firms?
While you may not be able to create and patent Valentines Chocolates- you can transform your law firm- and increase your Marketing Power and Expertise.
You have the opportunity, and you have the ability. So why not commit to Getting it done in 2022?
While many of the above questions seem random, and frankly wide in scope, there is, in fact, a calculated reason behind each one. And the countless others that need to be addressed. Historically, custom-designed television media buying strategies have been the driving force behind successful law firm marketing. And to a degree, that still holds true even in today’s digital world. However, it’s the implications of that digital world which call for the above questions.
Buying a Law Firm is Law Firm Growth on Steroids. And Selling your Law Firm can be your Perfect Exit Strategy-
But Growth by Acquisition can be tricky business – Making this strategy work is all about picking the right firm, at the right time, at the right price and going about the purchase the right way.
In Part 1 of this 2-Part Series on Buying and Selling Law Firms, I introduced the concept of Law Firm Growth by Acquisition – including...
When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose...
Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to this special webinar, hosted by Peloma. The powerful, innovative legal marketing and management association. Today’s webinar is the seventh in our coronavirus survival webinar series. Today’s topic is the heart of marketing during COVID-19 joining pillar, president and founder, Ken Hardison, who is also serving as this afternoon’s moderator are Jason Melton,
Justin lovely, and Leshanna council Rogers, a few items before I turn...
We’ve long known the benefits of affirmation and appreciation. Who doesn’t like hearing that they’ve done a good job or that the work they are doing matters? The more we feel appreciated, acknowledged, and affirmed, the happier we are and the harder most of us work to do a good job. It’s human nature. It starts when we can barely walk, proceeds through our school-age years, and continues throughout our adult life. In our personal lives, we readily recognize how...
Data is powerful because it allows you to make improvements as you go. Not only does it help you understand your customers’ behavior, but it also enables you to predict market behavior, streamline processes, and answer many of the questions you really need answered as a business.
Although data is powerful, consolidating it when it’s scattered around can be challenging to say the least. This is where Google Analytics comes in: It helps you measure your advertising, website, and social channels’...
