Ethnography of a Fashion Item
Nowadays there is a strong relationship between the personality and the human's appearance. However, although it is difficult to agree without reserves with the statement that "clothes make the man", it must be recognized that it contains a point of truth. Today there is a huge amount of different marks and brands of clothes and shoes, and everybody can express himself in his own individual way.
The anatomical analysis involves some knowledge about how human foot is built and how it operates and changes. First of all, shoemaker defines who exactly will use the shoes and in what conditions he will do it. Depending on it, experts determine the quality and durability the shoes must have. Thus, the heel, the bending of the toe, the shape of the pads, the insole, the flexibility of the sole, and the weight of the shoe – these are the important things the experts pay attention to. The knowledge how to bring it all together for making the high-quality, comfortable, safe and beautiful shoes is the main specific competence that is necessary for the fashion experts.
It should be recognized that the results of the anatomical researches more appropriate for developing of the functionality and the durability of shoes, meanwhile, the psychological investigations determine the design and the style that will be popular in a certain period of time. In this context, it is interesting to examine the shoe design as a special language, the message the designer sends to the people. Today there is a wide range of the marks, brands, and designs. Everybody can choose the style that is the reflection of his worldview. It can be even said the style one chooses is an extension of his body and personality. Thus, the shoemaker can talk to customers with the help of the shoe design. The designer can offer women to be more feminine with the help of the romantic style. The classical shoes can make men be gallant. This is the way fashion experts talk to the customers with the help of the shoes.

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