CUSTOMER ACQUISITION COST: KEEP IT AS LOW AS POSSIBLE
Are you a SaaS development service provider? If so, then what is the most challenging task of your software as a service distribution model? Is it to revive your brain-dead customer base or to manage the stock market? Well, there's something worse than these which most of the SaaS providers aren't stressed about, and it's to keep the ‘Customer Acquisition Cost (CAC)' as low as possible.
1. Reduce Dependence on Paid Ads
The returns of paid advertising are linear. Once your sales funnel is optimized, and your marketing strategy is reliant on paid ads, then you cannot make big reductions in your CAC. To drive down your CAC, start investing in owned media which consists of your info graphics, magazines, blog, e-guides/whitepapers, research reports, content, and website.
2. Cut down Customer Churn
Undoubtedly, the cost of grabbing new customers is always higher than the cost of up selling an existing one. When your business lacks keeping a hold on existing customers, then the profit costs do not stay at your advantage. Use cross-marketing and up selling opportunities to retain existing customers and build a trust base for new customers.
A recent study conducted by Entrepreneur India proves that on an average, marketers were able to retarget their potential patrons at the cost of less than a $
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A Google search for the term- “Internet of Things” currently provides approximately 1,53,00,00,000 results and the count is proliferating day by day. The connection between the smart home wearable devices and the connected automobile is changing the way how we live and work. IoT has become a part of the popular parlance as it has made life easier, comfortable and better in general. It is estimated that by the year 2020, 13 billion refrigerators, thermostats, televisions, cameras, lights, smoke detectors, kettles, security cameras, etc. will be connected to the Internet.
In the coming years the world will witness IoT in a completely different manner in comparison to what it is today. It is a green field market where in each player may have a new business model, approach and solution. A recent study and IoT Solutions & Service Providers shows that the combination of data analytics and IoT-enabled devices and sensors is helping us in fighting air pollution, detection of deadly viruses, improvement of agriculture and food supply, etc. in some of the world’s biggest cities.
A research evaluates that by the year 2020 the count of IoT devices will reach nearly 25 billion. The following section elaborates how:
Improved Transport System
IoT will lead to a major reduction in the time spent in traffic. There will be spotlights with video sensors that will adjust their greens and reds based on where the cars are at a particular time of the day. This will reduce congestion and smog because when vehicles wait at signal, they burn up to 17% of fuel in urban areas.
Conclusion
The future we seek is not too far and is quite better than what we conceived. IoT and Mobile App Development Company are working dedicatedly in finding solutions to every day’s worrisome problems. Hopefully, IoT will create a convenient and safe future.
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TOP ANDROID APP DEVELOPMENT TRENDS TO RULE IN 2018
Android has set the world on sweetest technology versions in these ten years starting from Cupcakes and Gingerbread to Kit Kat and Oreo.
This emphasizes that integrating the Design and Development of Android Applications to your business will significantly boost its revenue. However, the crux of the matter lies in getting located among 3.6 million Android apps. And a solution to this challenge is to have a 360-degree knowledge of the Android app development trends with best Web Development Company. The following list puts forth the hot trends of Android development to watch in the year 2018:
Cloud-Based Android Application Development
As cloud-based storage allows businesses to access their data from anywhere at any point of time, its buzz will continue to dominate in 2018. If you haven't switched to the cloud to develop and secure your apps, then this is the best year to jump in this pool. Concerning cloud-based application development, this year will witness:
• Data streaming (Gaming, audio, video) on cloud driven applications
• Enhanced data security for enterprises/ commercial businesses
• Extra data space for cloud apps like Google Drive, Drop box on Android devices
• Quicker and smarter web browsing with Android devices
Android Instant Apps:-
In the year 2017, Google launched developer’s kit of Instant apps to allow developers to create their version of Instant apps (one tap mobile app technology). This year will witness a high rise in the Web Development Services and Development of such apps that will allow users to open the desired app in the app store without downloading it. This year:
• You will be able to share native app to other devices
• Android instant apps will be compatible with all Android versions
Accelerated Mobile Pages:-
AMPs will provide a remote search index for any Android application page. It will help mobile apps to load faster and reduce bounce data. This year AMP will witness the following improvements:
• High page ranking
• Less migration effort
• Higher CTR
• Mobile searching index
• Easy visitor study
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