India’s SMBs Are Using The Power of Social Media To Go Direct-To-Consumer yourstory.com Direct to consumer’ or D2C refers to selling products directly to the consumer, bypassing all third parties including wholesalers and retailers....

The Lounge guide to India in 50 books livemint.com The Lounge team celebrates this Independence Day with a curated list of 50 must-read books in English by Indian and Indian-origin writers—narratives that capt...

Bharti Airtel shares close 8% higher after Q2 results livemint.com Bharti Airtel shares surge 9.5% after the company posted a drop in earnings for the sixth straight quarter as its consolidated net profit fell 76.5% for the Sep...

5 Ridiculously Expensive Things Owned By ‘Captain Cool’ MS Dhoni mensxp.com The watch Dhoni wears costs more than our annual salary package...

Banks are no longer the monopoly financiers of the Indian economy livemint.com Bank credit flow during April to August has been negative, according to data from RBI.In FY21, incremental bank lending shrank by 1.6%, while non-bank sources g...

Five Marketing Tactics to Survive the Coronavirus Downturn yourstory.com The economy has changed, and with it so has marketing. No one knows how long this is going to last, and no one knows what society will be like afterwards. Perha...