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iMUONS is a company with a versatile service portfolio and diversified experience. Our true wealth lies in our years and years of experience collected by working dedicatedly in the industry.Our focus has More
iMUONS Tips to Creating a Memorable PPC Campaign
iMUONS is one of the few companies who know what they are doing when it comes to digital marketing. Our strategies help our clients to make an impression on the World Wide Web. We help our clients with SEO, PPC, content marketing and more such services. Here are a few tips that can make your PPC campaigns leave an impression on your viewers.
Want to run a PPC campaign but not sure as to what will make them impressive? Well here is a small guide as to how you can make your PPC Ad campaigns memorable for people.
1. Make text ads visually compelling
Yes, text ads may just be text, but there are more options than you think there are to make them compelling. Multi-Image Extensions are in open beta, meaning it is open for advertisers to sign up for access. Along with attracting the eye, multi-image extensions serve another equally important purpose of guiding the searchers to a more specific landing page. In this way, they function almost as visual sitelinks. A few points to remember are:
At least five images should be uploaded for the extension to serve.
They can serve alongside other extensions (such as sitelinks).
They can be used for any keyword; however, the keywords must be relevant to the images as well as the ad copy.
Display text (max. 14 characters), i.e., the wording that shows up below the images, is required for each image.
To increase relevance, the same image should also be present on the landing page.
2. Give a Personal Touch
It is important to focus on personalization in order to increase relevancy. This helps in optimizing your ad targeting capabilities. These capabilities allow you to broadcast at scale but make it feel more like a one-to-one conversation.
You can start by setting up remarketing lists based on clues within dynamic URLs. Things to remember here are:
Start by determining the variables that would be most impactful.
Create audience lists based on these identified values.
Create compelling ad copy that touches on the particular behavior or value prop you are targeting.
3. Focus on Deals and Discounts
Since the beginning of advertising time, it has been known that discounts and promotions are imperative and must be highlighted. But how you present these discounts and promotions is equally as important. https://digital.imuons.com/sem-ppc-services.php
iMUONS Suggests 3 SEO Concepts for Entrepreneurs to Implement in 2018-19
iMUONS is a leading digital marketing company that believes in implementing promising out of the box strategies that will help you improve your web ranking and give your brand a better visibility. We understand that digital marketing is vital to build a brand and SEO is an important part of it. SEO is one of the most important parts of digital marketing. The SEO trends are ever-changing and dynamic when it comes to implementation.
The new entrepreneurs especially need to focus more on the digital marketing activity as that is how they can build their brand. You need to use the medium to spread the word about your startup and make an impression that would keep your brand on the minds of the audience.
So to make it simple for you here are 3 SEO concepts which you can implement for a better digital presence.
1. Interlink your blogs
There are 2 particular reasons why interlinking your blog with relevant articles from the past, is good for your SEO. The smartest way of doing it is, strategizing which stage of the customer journey is the Blog targeted at. This will make it easier to interlink your articles with your previous posts. Apart from making your website more relevant, here are the other 2 reasons interlinking is a must:
(i) The amount of time a reader spends on your website increases considerably. This is great for you when you have relevant and interesting links included within your content.
(ii) Interlinking also informs search engines which particular blogs on your website are relevant which helps in getting better rankings based on the keywords.
2. Build external links referring to your website by guest blogging
This is an exceptionally smart way of putting out the word for your business in front of relevant people and a larger audience. It is time-consuming to grow as a business, but there are recognized businesses out there with larger audiences. Contribute an article for their website and get a link back to your website. But for that to happen, you will have to make connections with editors online or at networking events.
3. Install any Plugin
Plugins work great for the whole lot in general if your website is made on Wordpress. The plugin doesn’t just manage your meta descriptions and titles for you but there is a lot to it. https://digital.imuons.com/seo-services.php
A Guideline to Buy Utility Based Devices by iMUONS
iMUONS believes is giving user friendly solutions to their clients. We think from the customer centric point of view that helps us in giving realistic and feasible solutions. So here we bring to you a guideline as to what to focus on while you are planning to buy a new device.
It is undeniable that the demand for PCs has dropped over the years and smartphones are likely to completely replace them in the near future. As per the statistics, the number has dropped from 365 million PCs that were shipped in 2011 to 262 million last year.
Also, tablets are another reason that will contribute to the likely extension of the PCs.
So it is safe to say we are in a post-PC era. But that evaluation is too crude. There are multiple other factors at play, including more mobile work styles, age demographics, and dozens of new form factors that blur the line of what personal computing means.
Given those factors, it is interesting to see why people buy particular devices and there are two consistent threads among most buyers of laptops, tablets, and smartphones.
Your buying decisions should be focused on the applications, but it turns out the other key factor is size. And in most cases, this means the display and form factor. For most people, one device is never sufficient and they end up keeping both laptops and smartphones, while some can get away with just using a tablet and smartphone and there are very few who get by with just a smartphone.
There are also dual-screen tablets and laptops. One tablet design had two 9.7-inch screens for about 19 inches of screen real estate. Another had two 12-inch screens. In both cases, there is a seam in the middle so content is not continuous across both screens; one task displays on the left, another on the right.
This means that ultimately the type of mobile device one chooses to use will be based on the types of applications they use. There is no point in focusing on the hardware just for the sake of it. You should keep in mind what you need the most and then buy the device.
iMUONS has always been known for what is the best for the clients and also at par with the industry standards. With the thorough industry knowledge and a team that is efficient enough to cope with the ever-changing trends in the market, iMUONS is clear about its strategies and the ultimate result it will show.
With our thorough market study, we have found sources where you can get unlimited content ideas for creation and promotion.
1. Research: By research, we don’t mean you need to read through thousands of white papers but it is recommended that you read enough about the subject matter and gain complete knowledge for you to write about it both, informative and promotional.
2. Events: You can treat more routine meetings and business processes as events too. Develop content around your experts demonstrating a process (say, the baking of your best-selling product) or detailing the steps to the foolproof audit, toddler haircut – you name it. Approach coverage of these events the way you would approach a live demo before an audience: Immerse the audience in what happens and any lessons learned. The benefit to most event-rooted content is the opportunity to show your audience, not tell them, what happened and why it matters. In the next six months, what can you gain access to and show audiences that they may not otherwise have the opportunity to experience?
3. Peers & Associates: As a content marketer, you possess what others may not have – access. Access to your organization’s experts. Access to your organization’s clients. People are and always will be a robust source of content ideas because what they see, hear, and know represents information your audience may want to see, hear, and know.
Finding your inspiration to write on your own is essential as that is the best way to come up with original content and original ideas. At iMUONS, we focus on the originality of the content and the purpose it has to serve.
To get a content or digital marketing strategy for yourself log on to www.imuons.com and drop us a message. https://www.imuons.com/
The design industry is dynamic and subjective. What may appeal to one person may not be appealing to the other. Standardization too is difficult when it comes to designing. But we at iMUONS have learned to strike a balance between following trends and feasibility. We at iMUONS have cracked the code as to what can be work for the clients and is also aligned with the current trends. Our designs are futuristic and establish a connection with the viewer.
Establishing connect with the audience on a personal level is the main aim of the design trends of 2018. People want to connect with your brand and discover a bond they didn’t know was there, like reconnecting with a long-lost childhood friend. While web technologies are ever developing, this year, users are interested in taking a step back, taking up that sense of nostalgia, and using the past to fuel the future.
Following designing trends also speaks about you being updated with the market knowledge and exhibits your will to learn and implement new things. It also shows your willingness to take the risk and think out of the box. The design trends happen when design and experience go hand in hand and thus just using a beautiful font or good colors doesn’t suffice your purpose.
The past years' people have become more aware of design trends and it is very likely that your customers have too. One thing to keep in mind is that people can change their thinking very quickly based on how your brand looks like.
It is important for the designers to keep up to date with the latest design trends, to try and understand them, and incorporate them into their work in order to create a better end result. Giving clients a professional advice as to what is good and what is not, what will work and what will not is important.
Whilst some clients might be looking for projects that follow the latest design trends, others might want something very traditional, and others still might want something that is completely different or totally out of the box.
It is really up to you whether or not you follow design trends, but we think that it is important to always know what the current trend is.
Would you like to know more about our design thinking, log on to www.imuons.com now and get to know us better? https://digital.imuons.com/website-design-development-services.php
Strategic Approach by iMUONS to increase the traffic to your E-Commerce Website
Today everyone wants to be an entrepreneur and looking forward to open a software development company, competition is getting fierce and only those who have a comprehensive solution can survive such cutthroat competition. iMuons is one company that gives you a complete solution. We are not only your technology partners but your digital marketers too. We at iMUONS know what exactly would work for your business to jump off and get you in the main league.
Driving the customers organically towards your e-commerce website is a tedious task if not done in a right way. People usually have a notion that an e-commerce website has nothing to do with drawing traffic as the main focus is on sales. But what is important to note here is if no one visits your e-commerce platform then how is it going to make sales?
The equation is simple the more traffic your platform generates the more sales it makes. But just generating traffic is not enough, you need to attract those who are likely to buy from you and so you need to target a specific group of audience to your e-commerce store.
But there is so much competition out there that most of the things you do might end up failing. But giving up will not take you anywhere either. And so, here we have made a list of things you can do to attract traffic to your e-commerce website.
SEO is a Must
Irrespective of it being a personal blog or an e-commerce website, you need to make your content count by making the search engines to run after your content. And that is only possible if you focus on SEO. In simple words, Search Engine Optimization is the practice of allowing the organic traffic to your blog by appearing in the search engine results page.
Create a Buzz with Influencer Marketing
Influencer marketing is gaining popularity; from brands to individuals people have started to focus on influencer marketing as their primary marketing strategy. And so, it has become one of the most sought after ways of attracting the specific type of audience to your e-commerce website.
Let People Talk about your Brand Publicly
One of the best ways to draw people to your website is by spreading the word about your brand in the industry. You need to ask your customers or users to write reviews and share your products or services. Once they do so, the people in their connect will also get to know about your brand. https://digital.imuons.com/
iMUONS is a leading software development company that focuses on the intricacies while developing a software. Here we explain why 404 errors are important to be addressed and it is essential to configure a 404c page.
There are a lot of reasons why URLs cannot be found by the server. The 404 error pages are the result when a server cannot access the desired URL requested by the client. If you are a regular internet buff, you definitely would have come across the phrase “Not Found. The requested URL /xyz.htm was not found on this server,” a few times. This has changed over time.
A 404 error can occur in the following situations:
If a page has been moved:
Usually, when you decide to transfer your domain you direct the old URLs to the new site with a 301-redirect. However, if you happen to forget redirecting the URLs, this leads to an error message in the form of a Status Code 404.
URL restructuring:
There are a number of reasons why URLs change. For example, renaming of a directory can make URL changes essential. If the internal links aren’t adapted accordingly, this can lead to a 404 error message. The same applies if an external website links to a page that no longer exists.
Deleting URLs:
A typical, 404 error occurs when you have deleted pages. This can happen either by accident or intentionally, if, for example, a product is no longer available in an online shop.
Here is what can possibly happen if you don’t configure a 404 Error Page.
The main reason to have a 404 page is that users don’t know why the URLs don’t work and no direction can have a negative experience with your website. Also, the Googlebot wants to access a non-existent resource but does not get the correct status code 404 or 410 that this URL is no longer available. And in both cases, Google will send a negative signal. This makes it all the more important to create a 404 error page.
However 404 errors do not essentially have a negative impact on the ranking of a website, and they don’t cause Google to penalize a website.
Nonetheless, don’t make your visitors feel lost, and configure a 404 page for them to know what you are up to exactly. https://digital.imuons.com/
The designing trends change every day. What to adapt according to your requirement is important. iMUONS can be your perfect partner and guide to help you with your design requirements. CTA is an important aspect of the website you design but people often make blunders while writing, placing or designing a CTA.
Landing pages are the ones who determine the future of the prospect with you. The better the landing page the more trust garnered by the website from the visitor. So if you are in charge of designing the landing page for your company website, trust me you are in for a big responsibility! It almost can decide your future with the company.
Here are 4 things that can be a deal breaker for your landing page.
1. No Call to Action (CTA)
Once a visitor has landed on your page, you need to give them something to do next and keep them engaged. This will lead to taking their interest in your business to the next stage. This is where copywriters need to do their best and earn their keep by writing something that imitates the voice of the customer. This encourages visitors to click through to the sales page.
2. Poorly Placed CTA
Your CTA has to be in a good position for it to be easily visible. No visitor is going to go out of their way to look for it, so make sure it’s easy to see. With your witty writing give visitors no choice but to convert with your copywriting proficiency.
3. A Plain Jane CTA
Although we have a high regard for your instinct of not being gaudy, the fact is that people visit a lot of different websites, and are usually pretty bored as far as readers go. As a best practice for your landing page, you need to ensure your CTA button stands out and it must be a clear, unmissable focal point.
Break the monotony using contrasting colors to make it ‘pop’.
4. Irrelevant or poorly argued content, or poor grammar
Even the most tired reader will notice poor language on your landing page. Clumsy arguments, wrong grammar or spelling mistakes, vaguely worded content, these errors ruin the CTA.
Like how we think, we will be glad to intelligently design your website. Call us today or log on to www.imuons.com today.
iMUONS’ Take on the Content First or Design First Dilemma
Being in the industry and having worked with a diverse client base, iMUONS has quite an insight on how a website can make or break your brand. There are multiple factors that can determine it but to sum it up the main two factors are content and design!
Content or Design! What you should have first? Like the forever unanswered question, if the chicken came first or the egg, this one too is tricky and people don’t seem to come on a firm answer. But here we have tried to sort it out for you!
Prioritizing the events while hiring an agency to make the official website for your startup, you face multiple questions. If you’re a technology geek and you can build and design your website on your own, but not everyone can do that. Nonetheless, the options in designing are almost unlimited today. You have options ranging right from swirly animations, smooth java, imbedded flash plug-ins and parallax scrolling to the use of white space. Everything just makes the design seem smarter. Also the use of customized fonts and shades works wonders and everything together gives your website the wow factor.
But it is not just the intelligent designing that can give you what you want. For example a design as brilliant & simple as Apple’s homepage might just fall flat and fail to impress & engage the visitors if the content doesn’t compliment the design. If design is responsible for attracting, content makes sure that the visitor sticks around.
Here’s why you should give equal importance to both and invest equally if not more into the content as well:
If you plan your website from the design perspective you are most likely to end up paying a fortune because the design will be vast and artistic. Not taking the content oriented approach might lead to moving the focus from the target audience. It sure will look marvelous, but will hamper your budget and will cost you extra. On the contrary, if you focus on the content, it might just happen that you would need to use the design just as filler to make the content look attractive and not create any distraction while reading. But, you also need to be careful that the design is not too simple and doesn’t give justice to your content. https://digital.imuons.com/website-design-development-services.php
iMUONS is a web design and development company that believes in working in line with the current trends and techniques. Our futuristic designs and in-depth knowledge of user experience (UX) & user interface (UI) helps us give an attractive yet an intelligent website that is easy to navigate.
UX today, matters irrespective of you being Apple, Google, Amazon or you’re about to launch your first website selling cookies. Your viewers, readers, and customers won’t get a good feeling about your UX design, even if they won’t exactly be able to point a finger at what is wrong. It simply means it has got nothing to do with any tech issue; it’s a public, customer issue.
User Experience is of utmost importance. It's rude to your customers and unfavorable to your business if you choose to be lazy and have a let go attitude towards design and engineering. Today we live in an era where everyone is in the technology business, irrespective of the product or service they have.
You can feel us if you’ve visited more than a dozen sites in your lifetime, you must have experienced bad UX, you know you have. Bad UX design is a deal killer most of the times. If your design is not emitting positivity and giving a pleasant feeling to the user, you have not done it right.
It is just bad when you are starting a new venture but you hardly invest any time in understanding the UX and its importance. The bad the design the more times you fail to impress your viewers. It has come into the observation that bootstrapped entrepreneur put off UX or dismiss it outright as something they don’t need or can’t afford. For some reason, UX gets put on the “that would be nice to do” list instead of the “we’ve got to do that” list.
It goes unsaid that more business owners would do better if they understood the importance of UX and implement it on their website. As you wouldn’t have a car that you haven’t liked the design and use wise, it makes no sense to have a website with no UX engineering. Your customers won’t know to get in it or out of it and it won’t go anywhere.
