As a matter of fact, visual communication plays a significant role in our modern world. This way of conveying information encompasses a wide range of processes and activities, that are aimed at transmitting the message through visual components.
So what is graphic design? Its definition and meaning.
Graphic design is the art of communicating ideas utilizing typography, illustration, photography, etc. These graphic design tools are arranged logically and usually complement each other. An image, a word, a videotape﹣graphic designers tend to involve all possible attributes to deliver the idea properly and successfully. To create cohesive and relevant content you should get acquainted with some graphic design basics. These basic elements help designers to adapt the idea and what is more - to mold its unique character.
Line - a basic element of design, which is implemented almost in each composition. It’s a solid foundation of the design, which has an impact on the overall effect.
Shape - another basic design’s attribute formed by lines. There are loads of different varieties - circles, squares, triangles. Shapes help to highlight the most important elements of the design.
Typography - the way the type is arranged. Using typography, a graphic designer can lay the information according to the importance levels - bold type for primary information, regular or light type for secondary information. Moreover, typography makes the textual component more readable and comprehensible.
Space - blank areas that are left empty intentionally. These areas, contrasting with those filled with the design ones, give more weight to the latter. Thus the contrast is achieved and the design seems more sophisticated and refreshing.
Color - one of the most significant elements of the design. In fact, color has its psychological meaning and the ability to evoke different emotions. That is why it’s important to implement colors, according to your desired effect.
Texture - an instrument that doesn’t let your design be flat and monotonous.