Mavrck raises $120M to scale its influencer marketing platform – TechCrunch techcrunch.com The rise and impact of influencers has been one of the biggest forces in how the modern online social landscape has evolved in recent times. Now, a company that...

Five Content Marketing Trends to Watch in 2017 contentmarketinginstitute.com Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017....

Council Post: 16 Social Media Mistakes Companies Make That Can Weaken Engagement forbes.com Generating true engagement with online consumers takes a considerable amount of effort and a thoughtful strategy....

The importance of digital marketing in the new normal | The Burn-In theburnin.com The new normal has forced countries like Canada to adopt new ways of digital marketing to stay current and relevant....

A New World Of Marketing Unfolds On Instagram forbes.com What can brands do to create original content for platforms such as Instagram? Here's how to find the best opportunities....

20 Books Every Marketer Should Read in 2018 business.linkedin.com We compiled a list of indispensable marketing books for 2018, and asked the authors to share works that have inspired them. Build your reading list here....