Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
There are so many businesses competing for attention and customers are more willing to talk to people than brands. So how can you get your business’s message heard on social media? By getting your whole company talking about your business on #socialmedia.
Facebook announced the news feed update in January, 2018 that reduced the unsponsored posts from brands. At the same time, a major shift was noticed as more dollars came pouring in for #Instagram ads instead of #Facebook. Click on the link to know more about how the parent company was surpassed by Instagram.
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.
