Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
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With customers and clients increasingly reliant on the internet to discover products and services, companies must adopt marketing strategies to effectively connect with their target audience.
Google would be spending $9 billion to be the default search engine for Apple users. As per estimates, this figure might grow $3 billion to $12 billion in the next year. The massive payment implies that Google would continue to dominate the mobile search engine as Apple would quit using Safari, which was the second largest search engine in the US.
