Follow the latest updates and trends in Digital Marketing featuring the most important developments that can be useful to business owners and marketers.
SEO is a vast genre and one might not fully comprehend all the aspects of it. You can speed up your website by using Google’s PageSpeed Insights. Rank Brain can be used to increase the click-through-rate (CTR). You need to ensure that you have a precise “featured snippet” to give brief answers to the questions in the Google search. Also, make your website mobile responsive as smartphones are equally used for searching. If you are offering products to the users, use long tail keywords so that the viewer fully understands your USP. Other useful trick that you can use involves developing good content, switching to https://, using social media, etc. #SEO#SEOtrends#SEO2018#DominateSEO
250 million individuals are using Instagram stories frequently. And 33 percent of Instagram stories are posted by the businesses, among which 20 percent results in direct message from the consumers. Wondering how you would be able to bank on this popularity of Instagram Stories to drive engagement?
Firstly, you need to chalk out a plan about the content beforehand so that there is no fumble while creating Instagram stories. Remember that the stories stay visible for just 24 hours. Mind that you can either catch or lose the interest of the viewers in the first 4 seconds of the story. Also, schedule the posts between 9 am to 7 pm on Monday to Thursday.
Secondly, use geotags in your post to specify your audience as it helps your Instagram stories receive 79 percent more views. Thirdly, host takeovers of your account by Influencers or viewers as it boosts 20 percent viewer engagement.
