Trends in 2020 to Look Out For in Digital Marketing entrepreneur.com The latter half of the decade gone by saw the increasing penetration of marketing technology, which helped marketers understand their target audience...

Four ways to boost digital marketing effectiveness for retailers - ClickZ clickz.com Selligent's Sylvie Tongco looks at best practices that are proven to work for retailers looking to connect with customers, deliver seamless experiences, and cap...

The Ultimate Guide to Generating ROI With Integrated B2B Marketing walkersands.com An integrated marketing strategy is key to building programs that efficiently move prospects through the buyer journey and generate positive ROI. Learn more....

Seth Godin: This Is the Future of Digital Marketing for Creators inc.com The entrepreneur and marketing guru explains the importance of obtaining soft skills....

How experience is the new currency to measure various types of engagement channels yourstory.com Experience is a qualitative understanding of consumer engagement and while no algorithm today can accurately measure “experience”, we can still deploy param...