Council Post: 16 Social Media Mistakes Companies Make That Can Weaken Engagement forbes.com Generating true engagement with online consumers takes a considerable amount of effort and a thoughtful strategy....

5 metrics to measure the success of Facebook videos marketingland.com From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook....

26 Predictions for Social Media Marketing in 2022 socialmediatoday.com What's coming next for social media marketing? Here are some of the key trends that we see taking shape....

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land searchengineland.com Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads....

10 Tips For Building A Successful Digital Marketing Campaign In 2017 forbes.com Stop micromanaging. Let others tell your story from a place of truth and authenticity. THAT is what will move the needle....

Council Post: Three Ways AI Can Help You Evolve Your Digital Marketing Strategy forbes.com The main reason businesses use AI is for data collection. Instead of manually going through every customer interaction, businesses can use AI programs to compil...