Digital Advertising And Marketing Strategies For Reaching The Modern Customer forbes.com There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume content....

Majority of chains call local-digital marketing an 'untapped opportunity' searchengineland.com But 77% of multi-location brands complain executing locally at scale is very challenging....

AI Powered Marketing: A 5-stage Path To Success | Forbes India forbesindia.com Delivering deeply personalized customer experiences requires a significant shift to AI-powered marketing, says Darden Professor...

7 Successful Marketing Strategies for Technology, Software & Saas Companies insivia.com Technology & software companies move at a fast pace and need agile strategies for lead generation and marketing that work to find prospects and close deals....

Pinterest officially launches new Story Pins format in beta – TechCrunch techcrunch.com Pinterest is announcing its spin on the increasingly popular stories format — Story Pins, which combine multiple pages of images, videos, voiceover and overla...

5 metrics to measure the success of Facebook videos marketingland.com From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook....