Good amount of interaction - With the majority of customers being highly social, your business cannot prosper without a powerful social presence. Compared to television advertising, social recommendations and reviews now have a greater impact on purchasing decisions. goo.gl/cWiIJt
Increased likeliness of conversion - A #targeted message is much more likely to convert the target #consumer into a consumer. Firstly, the message can be designed keeping the target audience in mind which makes it more relatable. Secondly, a targeted message makes the customer feel ‘special’ or differentiated.
