With the help of big data, you can easily understand the likes and dislikes of your existing customers. Leveraged efficiently in the proper manner, these insights can go a long way in not only helping you identify new potential customers, but also reaching out to them, following which you can gradually make them loyal towards your brand. goo.gl/iwbn87
Increased likeliness of conversion - A #targeted message is much more likely to convert the target #consumer into a consumer. Firstly, the message can be designed keeping the target audience in mind which makes it more relatable. Secondly, a targeted message makes the customer feel ‘special’ or differentiated.
