Dhanesh Haridas, Chief technical officer at Epixel MLM Software is a passionate and enthusiastic business person with 10+ years of experience in Software field.
CTO at Epixel MLM Software
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During the COVID period, many people grew more and more concerned about their health and safety. As a result, those in the industry-related health and wellness industry saw an increase in sales. The pandemic was unprecedented and left a deep impact on the world economy. It led to global economic deflation of 4.4% in 2020, according to IMF estimates. This research explores how COVID-19 affected direct selling brands and its impact on the network marketing companies themselves as well as their customers during this period. The research also covers a comparison of search popularity between different brands, with some seeing an increased growth rate in terms of revenue while others struggled to sustain it due to lack of demand for products etc. https://www.epixelmlmsoftware.com/blog/direct-selling-brand-search-trends-covid
The COVID pandemic caused a sharp increase in people’s search for products and services related to health and wellness. In the research, it is found that some of the direct selling companies saw their sales shoot up during this period. Of all the companies studied, those with higher search volume have increased growth rates in terms of revenue.
Amway, a well-known brand of household and personal care products, has reported an increase in sales despite the COVID pandemic. In 2019, Amway had annual retail sales of $8.4 billion by 2020, this number increased to $8.5 billion(https://www.directsellingnews.com/amway-reports-2020-sales-of-8-5-billion/ ). This slight increase in net revenue is also reflected in the search volume for the company with 1.5 million searches before COVID and 2.24 million within the pandemic.
Another direct selling company, Natura & Co(https://en.wikipedia.org/wiki/Natura_%26_Co ), a Brazilian cosmetics company has seen its growth increase by 22.4% from the pre-COVID period, with search volume surpassing $7.16 billion in 2020, according to research The report states that Natura’s retail sales increased by 96% in comparison to 2019 and reached having high sales revenue.
Being an industry that aims to sell its product across wider marketplaces, the need for better e-store management systems is high in direct selling. Better e-commerce store management (https://www.epixelmlmsoftware.com/use-cases/store-management ) ensures profitable and sustainable growth in the direct selling business. There are several ways you can manage your e-store effectively.
Inventory management is a key process in managing your e-store. Managing inventory helps the direct selling business to prevent:
-->Overstocking
-->Understocking
-->Wastage of time
-->Wastage of labor
Inventory management tools can be associated with the...
A sustainable direct selling business model is a goal for many direct selling entrepreneurs. However, the process of achieving this may seem daunting and confusing. There are many decisions to make before beginning your direct selling journey. How will you sell products or services? Who will be your target market? Having advanced consulting services(https://www.epixelmlmsoftware.com/mlm-consulting ) for your business is the first step to achieve your goal.
In today’s customer-centric world, it is imperative for network marketing companies to empower their salesforce with the right knowledge. We have seen the rise of “transactional selling” in recent years. This term refers to a situation where a customer pays a company upfront for goods or services without asking any questions about what they are buying. Sales enablement strategy (https://www.epixelmlmsoftware.com/use-cases/sales-enablement )can help your direct selling company sell more and at higher margins. Here are some of the latest strategies used...
For any direct selling business, it is crucial to know in what all directions are your company moving; Is it positive? Is it productive? Most importantly, is it growing? As every active distributor is important to the business, it is important to know how well they are doing, and if there is any room for improvement. Marketing automation (https://www.epixelmlmsoftware.com/use-cases/marketing-automation ) that deals primarily with the tracking and generation of marketing performance are the key in this context. Tracking how each...
In recent years, the health and wellness industry has experienced growth. This is due to the increased number of people in need of healthy living products. The direct sales sector would continue to grow surpassing higher numbers in revenue. Direct sales companies provide several health and wellness products(https://www.epixelmlmsoftware.com/blog/wellness-growth-with-direct-sales ) to their customers. Consumers are exposed to a wide range of health and wellness products from vitamins to fitness equipment as well as clothing...
Direct selling is a successful business model since 1800. Even though the direct selling industry always have a negative image among the people, the industry has opened a lot of opportunities. The success of a direct selling organization thrives on the sole basis of self-motivated distributors who will be able to persuade and convince other people to buy their products. These distributors hold an important place in the direct selling organization.
The success of network marketing business depends on how many...
