Dhanesh Haridas, Chief technical officer at Epixel MLM Software is a passionate and enthusiastic business person with 10+ years of experience in Software field.
CTO at Epixel MLM Software
3651 Lindell Rd., Suite D1050, Las Vegas, Nevada 89103
Customer Relationship in Direct Selling - Know How!
Engaging your customers in the right way is as important as making profits. Subscriptions and loyalty programs are an indirect way of telling your customers that you value them or they are your premium customer. Customer engagement paired with loyal strategies is aiming at relationships at a more personal level than the usual business relationship. This is one of the key strategies of a direct selling e-commerce business (https://www.epixelmlmsoftware.com/blog/ecommerce-direct-selling-tips ). Be its a cashback feature or a scratch card or a prime subscription feature, this brings customers closer by building their trust and relationship with the brand.
These reward programs while making purchase and delivery give added advantage to the customers and at the same time brings revenue to the company. $478.2 billion is the approximate revenue expected to be generated through subscriptions by 2025. This also helps with retaining great customer relationship management.
Recent research has shown that companies that engaged with their B2B customers managed to reduce customer loss by 63% (https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience ). This has resulted in increased wallet share by 55% and productivity boost by 50%. Direct Selling being the most customer-centric industry, the strategy can do wonders to create customer connections at more intelligent levels.
It is important to identify your customers accurately and understand their needs and preferences. Various social media platforms, website forms, polls, and questionnaires could be used to extract the right data (https://blog.hootsuite.com/social-media-data-collection ). Online paid surveys are yet another tool to get a detailed understanding because people tend to share their personal information when they are incentivized.
Ultimately, you should stay honest with your customers and deliver what it promised to them. Loyal customers tend to forgive even if the company makes a mistake in unforeseen circumstances and that depends upon the relationship that is built with them. Ideally, the goal is to build a business with increased retention rates and positive feedback. Word of mouth does matter a lot, and you decide on what your customers should speak about you through your business.
Direct selling is a successful business model since 1800. Even though the direct selling industry always have a negative image among the people, the industry has opened a lot of opportunities. The success of a direct selling organization thrives on the sole basis of self-motivated distributors who will be able to persuade and convince other people to buy their products. These distributors hold an important place in the direct selling organization.
The success of network marketing business depends on how many...
In recent years, the health and wellness industry has experienced growth. This is due to the increased number of people in need of healthy living products. The direct sales sector would continue to grow surpassing higher numbers in revenue. Direct sales companies provide several health and wellness products(https://www.epixelmlmsoftware.com/blog/wellness-growth-with-direct-sales ) to their customers. Consumers are exposed to a wide range of health and wellness products from vitamins to fitness equipment as well as clothing...
In today’s customer-centric world, it is imperative for network marketing companies to empower their salesforce with the right knowledge. We have seen the rise of “transactional selling” in recent years. This term refers to a situation where a customer pays a company upfront for goods or services without asking any questions about what they are buying. Sales enablement strategy (https://www.epixelmlmsoftware.com/use-cases/sales-enablement )can help your direct selling company sell more and at higher margins. Here are some of the latest strategies used...
For any direct selling business, it is crucial to know in what all directions are your company moving; Is it positive? Is it productive? Most importantly, is it growing? As every active distributor is important to the business, it is important to know how well they are doing, and if there is any room for improvement. Marketing automation (https://www.epixelmlmsoftware.com/use-cases/marketing-automation ) that deals primarily with the tracking and generation of marketing performance are the key in this context. Tracking how each...
Prevent Overpayment of Commission in Your Binary MLM Business
Binary MLM plan is one of the most desirable compensation plans (https://www.epixelmlmsoftware.com/blog/binary-mlm-plan-most-suited-for-business ) in the network marketing industry. It has attracted the attention of prospects and entrepreneurs alike, with its simple structure and flexible nature. As much as it is important to incentivize your distributors adequately, you must also pay attention to how ideal your payout distribution is. Overcompensation can be big trouble if left unnoticed by the organization. This can be...
During the COVID period, many people grew more and more concerned about their health and safety. As a result, those in the industry-related health and wellness industry saw an increase in sales. The pandemic was unprecedented and left a deep impact on the world economy. It led to global economic deflation of 4.4% in 2020, according to IMF estimates. This research explores how COVID-19 affected direct selling brands and its impact on the network marketing companies themselves as well as...
